Dentaltown December 2017 - 69
appointment has positioned my practice as innovative, efficient and
a paragon of the patient experience.
Calculating the ROI
At the end of the day, every investment of time, staffing and
technology must make dollars and sense-pun intended.
The key part of this ROI equation that many professionals
continually overlook is the intangible benefits. You can purchase
a new scheduling tool and directly see its impact on appointments
scheduled, but how can you measure the benefit a patient receives
simply by having the option?
On any given day, I may use my laser only a few times; many
patients are comforted by the option being available, but also are
just fine with local anesthetic. But I don't consider the laser a wasted
investment, because I'm equipping my patients with the knowledge
of the range of tools available to them; patients feel comfort in
knowing that if the needle is too much for them, we'll be able to
switch over to the laser without any sort of hassle or rescheduling.
What this means from a "dollars and sense'" standpoint is that
patients are now more comfortable with not only their dental health
but also their dental health professional. This directly equates to a
lifetime relationship with patients and, ultimately, a greater value
for their care.
Looking back on the first days of my practice, I feel absolutely
blessed to be practicing dentistry in this day and age. Advancements
in technology have allowed my staff and me to become effective,
efficient and innovative practitioners. We can deliver efficient care
with less pain without compromising on quality. And the best part?
We're delivering it to educated patients. When an investment turns a
transaction with a patient into a relationship that will span a lifetime,
it's no longer just about the dollars-it's about the trust, service and
dedication between
patients and their
dentist. It's a pleasure
to work in an office
that embraces technology to enhance
the overall patient
experience. ■
FREE FACTS, circle 28 on card
dentaltown.com \\ DECEMBER 2017
69
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Table of Contents for the Digital Edition of Dentaltown December 2017
Dentaltown December 2017 - Intro
Dentaltown December 2017 - Cover1
Dentaltown December 2017 - Cover2
Dentaltown December 2017 - 1
Dentaltown December 2017 - 2
Dentaltown December 2017 - 3
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Dentaltown December 2017 - Cover3
Dentaltown December 2017 - Cover4
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