poll MARKETING Isn't it helpful to know what other practices are doing? With our monthly poll you can see how other practices operate, what works, what doesn't and how dentistry is evolving. The information we gather each month helps us measure trends in the profession. This marketing poll was conducted on dentaltown.com from March 12 to June 4. Have you ever paid for search engine optimization (SEO) for your practice website? 4 0 % 6 0 % Yes No Have you updated your practice website or added new features to it in the last six months? 61% Yes 84% 39% How often do you post or engage through your social media? Which platform has the most marketing value? 8% 16% Other Multiple times a day 35% 32 No Monthly Weekly We do not market through social media 16% Yes No 30% Is your website mobile friendly/optimized? 11% At least 46% A few times a week JULY 2017 // dentaltown.com once a day 1% Healthgrades 23% Facebook 55% 5% Yelp Google Reviews Continued on p. 34http://www.dentaltown.com http://www.dentaltown.com