Dentaltown July 2017 - 59

expensive; anything below is less expensive. In
San Jose, the Index figure is 455-yes, that means
it's at least four times higher there than in most of
the United States. To calculate it another way, the
median home price in San Jose is $900,000. That
means that half the homes cost more than $900,000.
In San Francisco, the median price is $748,300. In
Boulder, Colorado, (which isn't a cheap place to live,
either) the median home price is $442,200-about
half what it costs for a home in San Jose.

Is the site an
instant winner?
When you ask yourself this question, you may be
surprised that you have an obvious "best location" but
don't really want to be believe it for lots of reasons.
Often these reasons will be emotional. If you're
being objective in your measurements, asking this
question about which location is best will almost
always answer itself.
In one case, though, the dentist argued that an
office hidden in an obscure neighborhood that was
tagged with a dodgy reputation due to crime was
a good place. (Besides, his parents lived nearby.) In
another case, the building itself was just fine but
the demographic character of the site was in decline
(shrinking).
It's often wise to pretend that you're evaluating
a location for someone else. When I say, "Is the site
an instant winner?" I'm asking whether the patient
base will be attracted to an office at this site.

Does one office have
better accessibility?
I've long preached the message that sites that
are both visible and accessible have a benefit. Curb
appeal or visibility are important, but they're only
one side of the equation. If people-hopefully a
large number of them-can get to the office in a
short time, then it's accessible. Is it easy for them
to make a turn into the parking lot? Is there is a
convenient connection to a highway or freeway?
These things matter. We like to use drive-time
numbers to choose among sites because the location
that's more "reachable" has a definite advantage
over one that's not.
There can be other variables that could be used
when deciding among locations. Signage potential,
favorable neighbors, sightlines and the like do matter,
but not as much as the five factors above. n

FREE FACTS, circle 18 on card

dentaltown.com \\ JULY 2017

59



http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown July 2017

Dentaltown July 2017 - Intro
Dentaltown July 2017 - Cover1
Dentaltown July 2017 - Cover2
Dentaltown July 2017 - 1
Dentaltown July 2017 - 2
Dentaltown July 2017 - 3
Dentaltown July 2017 - 4
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Dentaltown July 2017 - Cover3
Dentaltown July 2017 - Cover4
https://www.nxtbook.com/farran/dentaltown/dentaltown-april-2024
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