Dentaltown November 2017 - 72

corporate
profile

GOING STRAIGHT
TO THE SOURCE
In the past 20 years, Jay Geier and the team at the Scheduling Institute have
proved that a steady, consistent flow of new patients is a very effective way to grow
a dental practice. Since the company began, the Scheduling Institute has developed
a long list of training and coaching services to help dentists grow their practices
and run them as successful businesses.
Of all the services, the first one SI created remains the cornerstone and starting
point for its clients: the New Patient Results/Phone Training System. Its effectiveness
and results are guaranteed. Most clients see an average 24.5 percent increase in the
first 90 days, but it's not uncommon for clients to see increases of 50 percent, or
even more than 100 percent.
The system doesn't generate new patients;
rather, it recovers patients a practice didn't realize
it was losing. Ninety-eight percent of new patients
call before coming into your office, which means
your front desk is the gatekeeper to your schedule.
Properly trained front desk team members become revenue producers; if not trained,
they could be costing you more than just their salary.
SI's research has found that most dentists lose 10-50 percent of potential new
patients every month. For a practice seeing 20 new patients a month, that's at least
two patients lost per month. Using an average lifetime revenue figure of $2,000 per
patient, that's $48,000 a year lost. SI helps its clients recover these losses. Just like
the three dentists in these case studies, thousands of dentists have worked with SI
over the past 20 years and initially interacted with the company in the same way.
They all took the 5 Star Challenge!

Find out how much new patient
opportunity you have
The 5 Star Challenge is an opportunity for prospective clients to learn exactly
how well their team is trained and how well they perform at turning prospective
new patient phone calls into scheduled appointments. It's a discovery and education
process-for many doctors, it's the first time they've examined their patient intake
process and scrutinized how new patients are being handled the first time they call.
The 5 Star Challenge involves SI conducting a mystery call and providing
evaluation, feedback and a rating based on its unique criteria. Practices that receive
a rating of 0-3 could within 90 days see a new patient increase of 10-50 percent.
Practices that score higher are already in a great position to continue marketing
and growing.
To take the 5 Star Challenge, go to schedulinginstitute.com and click "Take the
5 Star Challenge" at the top. SI will send an educational video series that will walk
you through the process. If you're ready to get the training program implemented
in your practice, call 833-211-9381. ■

Hear more from successful docs
The dentists featured in this package have more to say about the
Scheduling Institute. To watch their videos and more, visit sistories.com.

72

NOVEMBER 2017 // dentaltown.com

Case study
Dr. Eric Hans
Trappe,
Pennsylvania
Client since 2016
Dr. Eric Hans
admits he'd never heard of the Scheduling
Institute until December 2015, when he
responded to a mailer on the front of a
dental magazine that asked, "Do you want
more patients?"
As a pediatric dentist who's been in
practice for 20 years, Hans loses 50-100
patients a year who graduate to general
dentists. He'd already realized at the rate
he was losing patients, he'd be out of
business in 10 years if he wasn't always
filling the pipeline.
Shortly after responding to the ad,
he received a package of free information
from SI. He and his office manager decided
to give the program a shot because it came
with a money-back guarantee.
The same team member who hated SI
had a change of heart after learning more
about the system. "Once we got into it
and found out what it was all about, it was
totally different," Hans said. "I just regret
not hearing about SI sooner."
Hans' practice went from averaging 40
new patients a month to 67 within three
months. SI's system proved them wrong
and they were thrilled with the results. With
the new patient problem addressed, Hans
could now focus on other challenges within
his practice. The team was experiencing
frustration and Hans' quality of life was
suffering. It was common that he went to
work before his children even woke up and
got home after they'd already gone to bed.
Hans decided to try SI's coaching
membership to focus on improving both
his situation as the business owner and
his team members' situation as well. Now,
22 months later, their monthly new patient
average hovers around 60, his team is
happier and has more responsibility, and
Hans is able to spend more quality time at
home with his family.
Dr. Hans discusses even more about
his success as a Scheduling Institute client
in a video at sistories.com.
http://www.schedulinginstitute.com http://www.sistories.com http://www.sistories.com http://www.dentaltown.com
Table of Contents for the Digital Edition of Dentaltown November 2017
