Dentaltown November 2017 - 75

How to get your dental
practice found in today's
digital environment

by Lauren Glass
Lauren Glass has been
with digital marketing
company G/O Digital
for the past four
years and is a product
manager in Phoenix.
Lauren graduated
from Arizona State
University with a
bachelor's degree
in marketing and is passionate about all things
digital, particularly as it relates to search.

Search engines are getting smarter.
Gone are the days when keyword stuffing
was the secret to achieving first-page
search listings; now, relevance has a
whole new meaning in the digital world,
and advances like semantic search and
machine learning are improving the way
search engines return results.
If you manage a website in the dental
industry, you already know your audience
has very specific and unique needs that
bring them to your practice. Search engines
know this, too, and have evolved to better
understand the online behaviors that
precede the act of typing in a search query.
So, how can you put yourself in the best
position for search engines to see you and,
in turn, be seen by the people who matter
in your area?
1

2

dentaltown.com \\ NOVEMBER 2017

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http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown November 2017

Dentaltown November 2017 - Intro
Dentaltown November 2017 - Cover1
Dentaltown November 2017 - Cover2
Dentaltown November 2017 - 1
Dentaltown November 2017 - 2
Dentaltown November 2017 - 3
Dentaltown November 2017 - 4
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Dentaltown November 2017 - Cover3
Dentaltown November 2017 - Cover4
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