Dentaltown November 2017 - 88

dentistry uncensored highlights
partner content

Bring more patients
in the door
SmartBox offers a Practice
Discovery Session to
dentists who want to attract
more and better patients.
To sign up for your free,
no-obligation consultation, go
to smartboxdentalmarketing.
com/dpd.

88

NOVEMBER 2017 // dentaltown.com

trust, whether you're building it with
a millennial or with a boomer, it's all
the same. People do business with the
dentist they know and like.
HF: Tell my homies more about the
website. You've got a new book out?
CR: I do, and I'm not even selling
it; I'm basically giving it away [for $2].
It goes back to the four forces that I
talked about-corporate, competition,
insurance reimbursements and
economic uncertainty-and how to
overcome each of them to have a
thriving practice.
HF: Speaking of websites, what
percentage of them do you consider
to be lame, and what is the conversion
rate of the lame websites versus the
hottest websites you can build?
CR: I'd say 90 percent of the sites
I look at are awful. What we do with
dentists is help them look at the
marketing, the advertising, the website,
the follow-up, the phone tracking-it's
a system. And it's moving patients
through this system and holding the
staff accountable at the other end
of the system. We're the only patient
attraction firm in the country that handles everything from advertising and
marketing to actually scheduling butts
in the chairs and ensuring the front
desk is held accountable to actually
scheduling a reasonable percentage of
the calls we generate for the practice.

HF: And that's why I will never go
into dental advertising-because you
can do the best dental advertising in
the world for a client, yet their website
is a dog. And then when potential
patients call, half the calls go to voicemail. And if a human does answer the
phone, he or she says, "Can you please
hold?" And then they blame it on you.
CR: That's why we don't talk about
hits and clicks in conversion rates. At
SmartBox, we've got a team of people
that listens to all phone calls that come
into the practice and monitors them
in near real time. So our reporting at
month's end is this: You spent this
much on this marketing campaign;
you got this many phone calls; and you
didn't answer this many phone calls.
And from that, you scheduled or didn't
schedule this many new patients.
We have a guarantee, and our
guarantee is voided if the doctor
doesn't answer 90 percent of his phone
calls. And that's how we help hold him
accountable. We approach it differently
than a lot of marketing agencies
because we're not a marketing agency.
We're a patient attraction firm, and to
attract new patients, you have to take
it all the way to butts in the chair.
HF: OK. What else do my homies
need to know?
CR: Well, we're a fully HIPAA-compliant company; we've been through the
same HIPAA training that any dental
practice goes through, probably more
because we've had to certify all 80
people in our company.
HF: And finally, what's next for you?
CR: We want to help 10,000 dentists by 2020, and to get there we're
soon launching new online products
that are going to help us spread our
wings and help dentists thrive and
attract more and better patients, which
is our motto. ■


http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown November 2017

Dentaltown November 2017 - Intro
Dentaltown November 2017 - Cover1
Dentaltown November 2017 - Cover2
Dentaltown November 2017 - 1
Dentaltown November 2017 - 2
Dentaltown November 2017 - 3
Dentaltown November 2017 - 4
Dentaltown November 2017 - 5
Dentaltown November 2017 - 6
Dentaltown November 2017 - 7
Dentaltown November 2017 - 8
Dentaltown November 2017 - 9
Dentaltown November 2017 - 10
Dentaltown November 2017 - 11
Dentaltown November 2017 - 12
Dentaltown November 2017 - 13
Dentaltown November 2017 - 14
Dentaltown November 2017 - 15
Dentaltown November 2017 - 16
Dentaltown November 2017 - 17
Dentaltown November 2017 - 18
Dentaltown November 2017 - 19
Dentaltown November 2017 - 20
Dentaltown November 2017 - 21
Dentaltown November 2017 - 22
Dentaltown November 2017 - 23
Dentaltown November 2017 - 24
Dentaltown November 2017 - 25
Dentaltown November 2017 - 26
Dentaltown November 2017 - 27
Dentaltown November 2017 - 28
Dentaltown November 2017 - 29
Dentaltown November 2017 - 30
Dentaltown November 2017 - 31
Dentaltown November 2017 - 32
Dentaltown November 2017 - 33
Dentaltown November 2017 - 34
Dentaltown November 2017 - 35
Dentaltown November 2017 - 36
Dentaltown November 2017 - 37
Dentaltown November 2017 - 38
Dentaltown November 2017 - 39
Dentaltown November 2017 - 40
Dentaltown November 2017 - 41
Dentaltown November 2017 - 42
Dentaltown November 2017 - 43
Dentaltown November 2017 - 44
Dentaltown November 2017 - 45
Dentaltown November 2017 - 46
Dentaltown November 2017 - 47
Dentaltown November 2017 - 48
Dentaltown November 2017 - 49
Dentaltown November 2017 - 50
Dentaltown November 2017 - 51
Dentaltown November 2017 - 52
Dentaltown November 2017 - 53
Dentaltown November 2017 - 54
Dentaltown November 2017 - 55
Dentaltown November 2017 - 56
Dentaltown November 2017 - 57
Dentaltown November 2017 - 58
Dentaltown November 2017 - 59
Dentaltown November 2017 - 60
Dentaltown November 2017 - 61
Dentaltown November 2017 - 62
Dentaltown November 2017 - 63
Dentaltown November 2017 - 64
Dentaltown November 2017 - 65
Dentaltown November 2017 - 66
Dentaltown November 2017 - 67
Dentaltown November 2017 - 68
Dentaltown November 2017 - 69
Dentaltown November 2017 - 70
Dentaltown November 2017 - 71
Dentaltown November 2017 - 72
Dentaltown November 2017 - 73
Dentaltown November 2017 - 74
Dentaltown November 2017 - 75
Dentaltown November 2017 - 76
Dentaltown November 2017 - 77
Dentaltown November 2017 - 78
Dentaltown November 2017 - 79
Dentaltown November 2017 - 80
Dentaltown November 2017 - 81
Dentaltown November 2017 - 82
Dentaltown November 2017 - 83
Dentaltown November 2017 - 84
Dentaltown November 2017 - 85
Dentaltown November 2017 - 86
Dentaltown November 2017 - 87
Dentaltown November 2017 - 88
Dentaltown November 2017 - 89
Dentaltown November 2017 - 90
Dentaltown November 2017 - 91
Dentaltown November 2017 - 92
Dentaltown November 2017 - 93
Dentaltown November 2017 - 94
Dentaltown November 2017 - 95
Dentaltown November 2017 - 96
Dentaltown November 2017 - 97
Dentaltown November 2017 - 98
Dentaltown November 2017 - 99
Dentaltown November 2017 - 100
Dentaltown November 2017 - 101
Dentaltown November 2017 - 102
Dentaltown November 2017 - 103
Dentaltown November 2017 - 104
Dentaltown November 2017 - 105
Dentaltown November 2017 - 106
Dentaltown November 2017 - 107
Dentaltown November 2017 - 108
Dentaltown November 2017 - 109
Dentaltown November 2017 - 110
Dentaltown November 2017 - 111
Dentaltown November 2017 - 112
Dentaltown November 2017 - 113
Dentaltown November 2017 - 114
Dentaltown November 2017 - 115
Dentaltown November 2017 - 116
Dentaltown November 2017 - 117
Dentaltown November 2017 - 118
Dentaltown November 2017 - 119
Dentaltown November 2017 - 120
Dentaltown November 2017 - Cover3
Dentaltown November 2017 - Cover4
http://www.nxtbook.com/farran/dentaltown/2020February
http://www.nxtbook.com/farran/dentaltown/2020January
http://www.nxtbook.com/farran/dentaltown/2019December
http://www.nxtbook.com/farran/dentaltown/2019November
http://www.nxtbook.com/farran/dentaltownuk/2019OctoberNovember
http://www.nxtbook.com/farran/dentaltown/2019October
http://www.nxtbook.com/farran/dentaltown/2019NewGrad
http://www.nxtbook.com/farran/dentaltown/2019September
http://www.nxtbook.com/farran/dentaltown/2019August
http://www.nxtbook.com/farran/dentaltown/2019July
http://www.nxtbook.com/farran/dentaltownuk/2019JuneJuly
http://www.nxtbook.com/farran/dentaltown/2019June
http://www.nxtbook.com/farran/dentaltown/2019May
http://www.nxtbook.com/farran/dentaltownuk/2019AprilMay
http://www.nxtbook.com/farran/dentaltown/2019April
http://www.nxtbook.com/farran/dentaltown/2019March
http://www.nxtbook.com/farran/dentaltown/2019February
http://www.nxtbook.com/farran/dentaltownuk/2019FebruaryMarch
http://www.nxtbook.com/farran/dentaltown/2019January
http://www.nxtbook.com/farran/dentaltownuk/2018Winter
http://www.nxtbook.com/farran/dentaltown/2018December
http://www.nxtbook.com/farran/dentaltown/2018November
http://www.nxtbook.com/farran/dentaltownuk/2018November
http://www.nxtbook.com/farran/dentaltown/2018October
http://www.nxtbook.com/farran/dentaltownuk/2018October
http://www.nxtbook.com/farran/dentaltown/2018NewGrad
http://www.nxtbook.com/farran/dentaltown/2018September
http://www.nxtbook.com/farran/dentaltownuk/2018September
http://www.nxtbook.com/farran/dentaltown/2018August
http://www.nxtbook.com/farran/dentaltownuk/2018July
http://www.nxtbook.com/farran/dentaltown/2018July
http://www.nxtbook.com/farran/dentaltownuk/2018June
http://www.nxtbook.com/farran/dentaltown/2018June
http://www.nxtbook.com/farran/dentaltownuk/2018May
http://www.nxtbook.com/farran/dentaltown/2018May
http://www.nxtbook.com/farran/dentaltownuk/2018April
http://www.nxtbook.com/farran/dentaltown/2018April
http://www.nxtbook.com/farran/dentaltown/2018March
http://www.nxtbook.com/farran/dentaltownuk/2018March
http://www.nxtbook.com/farran/dentaltown/2018February
http://www.nxtbook.com/farran/dentaltownuk/2018February
http://www.nxtbook.com/farran/dentaltown/2018January
http://www.nxtbook.com/farran/dentaltown/2017December
http://www.nxtbook.com/farran/dentaltownuk/2017Winter
http://www.nxtbook.com/farran/dentaltown/2017November
http://www.nxtbook.com/farran/dentaltown/2017October
http://www.nxtbook.com/farran/dentaltownuk/2017october
http://www.nxtbook.com/farran/dentaltown/NewGrad2017
http://www.nxtbook.com/farran/dentaltown/2017September
http://www.nxtbook.com/farran/dentaltownuk/2017September
http://www.nxtbook.com/farran/dentaltownuk/2017August
http://www.nxtbook.com/farran/dentaltown/2017August
http://www.nxtbook.com/farran/dentaltown/2017July
http://www.nxtbook.com/farran/dentaltownuk/2017July
http://www.nxtbook.com/farran/dentaltown/2017June
http://www.nxtbook.com/farran/dentaltownuk/2017may
http://www.nxtbook.com/farran/dentaltown/2017May
http://www.nxtbook.com/farran/dentaltownuk/2017April
http://www.nxtbook.com/farran/dentaltown/2017April
http://www.nxtbook.com/farran/dentaltown/2017March
http://www.nxtbook.com/farran/dentaltownuk/dentaltownuk/2017march
http://www.nxtbook.com/farran/dentaltown/February2017
http://www.nxtbook.com/farran/dentaltown/2017January
http://www.nxtbook.com/farran/dentaltown/2016December
http://www.nxtbook.com/farran/dentaltown/2016November
http://www.nxtbook.com/farran/dentaltown/2016October
http://www.nxtbook.com/farran/dentaltown/2016nge
http://www.nxtbook.com/farran/dentaltown/2016september
http://www.nxtbook.com/farran/dentaltown/2016august
http://www.nxtbook.com/farran/dentaltown/2016july
http://www.nxtbook.com/farran/dentaltown/2016june
http://www.nxtbook.com/farran/dentaltown/2016may
http://www.nxtbook.com/farran/dentaltown/2016april
http://www.nxtbook.com/farran/dentaltown/2016march
http://www.nxtbook.com/farran/dentaltown/2016february
http://www.nxtbook.com/farran/dentaltown/2016january
http://www.nxtbook.com/farran/dentaltown/2015december
http://www.nxtbook.com/farran/dentaltown/2015november
http://www.nxtbook.com/farran/dentaltown/2015october
http://www.nxtbook.com/farran/dentaltown/2015nge
http://www.nxtbook.com/farran/dentaltown/2015september
http://www.nxtbook.com/farran/dentaltown/2015august
http://www.nxtbook.com/farran/dentaltown/2015july
http://www.nxtbook.com/farran/dentaltown/2015june
http://www.nxtbook.com/farran/dentaltown/2015may
http://www.nxtbook.com/farran/dentaltown/2015april
http://www.nxtbook.com/farran/dentaltown/2015march
http://www.nxtbook.com/farran/dentaltown/2015february
http://www.nxtbook.com/farran/dentaltown/2015january
http://www.nxtbook.com/farran/dentaltown/2014december
http://www.nxtbook.com/farran/dentaltown/2014decemberb
http://www.nxtbook.com/farran/dentaltown/2014november
http://www.nxtbook.com/farran/dentaltown/2014october
http://www.nxtbook.com/farran/dentaltown/2014newgrad
http://www.nxtbook.com/farran/dentaltown/2014september
http://www.nxtbook.com/farran/dentaltown/2014august
http://www.nxtbook.com/farran/dentaltown/2014july
http://www.nxtbook.com/farran/dentaltown/2014june
http://www.nxtbook.com/farran/dentaltown/2014may
http://www.nxtbook.com/farran/dentaltown/2014april
http://www.nxtbook.com/farran/dentaltown/2014march
http://www.nxtbook.com/farran/dentaltown/2014february
http://www.nxtbook.com/farran/dentaltown/2014january
http://www.nxtbook.com/farran/dentaltown/2013december
http://www.nxtbook.com/farran/dentaltown/2013november
http://www.nxtbook.com/farran/dentaltown/2013october
http://www.nxtbook.com/farran/dentaltown/2013newgrad
http://www.nxtbook.com/farran/dentaltown/2013september
http://www.nxtbook.com/farran/dentaltown/2013august
http://www.nxtbook.com/farran/dentaltown/2013july
http://www.nxtbook.com/farran/dentaltown/2013june
http://www.nxtbook.com/farran/dentaltown/2013may
http://www.nxtbook.com/farran/dentaltown/2013april
http://www.nxtbook.com/farran/dentaltown/2013march
http://www.nxtbook.com/farran/dentaltown/2013february
http://www.nxtbook.com/farran/dentaltown/2013january
http://www.nxtbook.com/farran/dentaltown/2012december
http://www.nxtbook.com/farran/dentaltown/2012November
http://www.nxtbookMEDIA.com