Dentaltown October 2017 - 12

howard speaks
column

Rolling Out the Truth About Staff Salaries

Back in the 1970s and '80s, dentists would give their staff a $1
raise every time the Earth went around the sun. Staffers got used to
that-and their wages kept getting higher and higher while the prices
dentists earned for their work kept falling lower and lower. It's an
extremely competitive market now, but the legacy mentality about
staff salaries persists.
If I apply for a job as a cook at a fast food restaurant, they're going
to tell me the wage range for that position-let's say it's between $15
and $18 an hour. No matter how long I worked there, if I stayed in that
same position, my pay rate would stay in that range. Someone who's
been a fry cook for 10 years isn't going to keep getting raises every
single year just because he's stayed in the same job
for a decade; raises shouldn't be based on astronomy.
It's no different in dentistry. When you hire
someone, your HR packet needs to include the pay
range for that position-receptionist, dental assistant,
hygienist, office manager. Otherwise, legacy staff
salaries will cost you more and more each year, while
the prices that insurance pays keep going down.

by Howard Farran, DDS, MBA, publisher, Dentaltown magazine

12

OCTOBER 2017 // dentaltown.com

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Table of Contents for the Digital Edition of Dentaltown October 2017

Dentaltown October 2017 - Intro
Dentaltown October 2017 - Cover1
Dentaltown October 2017 - Cover2
Dentaltown October 2017 - 1
Dentaltown October 2017 - 2
Dentaltown October 2017 - 3
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Dentaltown October 2017 - Cover3
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