Dentaltown October 2017 - 56

office
visit

spend time with each patient and help him understand
what and why dental work is recommended. In our
career, many stresses come from misunderstandings and
misperceptions. I focus on effective communication with
patients so they thoroughly understand and accept their
reality. Once they do, it becomes a win-win scenario.
Patients get high-quality dental work with plenty of
time and attention, and they have a thorough knowledge
and understanding of why the work was needed and
the issues it solved.

It's safe to say that you're running your practice
exactly the way you want. Let's talk practice
management. How did you get to where you are
today? What's your practice management style?
I'm a man of my word. If I say that I will do something,
I will always do it. Effective management and leadership
are based on trust and consistency. When someone is a
new boss, he's a boss simply by title. Over time, with
consistency and direction, the notion of you being a
leader should shift toward respect, because your team will
understand and realize that the things you do, expect
and enforce are for the benefit of the entire office. If you
are consistent and fair, and create an office environment
where duties have valid reasons, your staff will grow to
respect you and work with you.

What aspects of your work are you most proud of?
The time that I spend on my work. The best advice I
received as a new dentist was: Do
the work that allows you to sleep
soundly at night. I don't like to
rush dental work. I want patients
to feel comfortable as possible. As
such, my appointment times are
longer so that I can obsess over
margins and have time for patient
breaks as needed.

What aspect of dentistry
never ceases to amaze you?
Technology and the implementation to make procedures more
predictable. It blows my mind when
I see cases from Townies like Dr.
Cory Glenn doing guided implants

56

OCTOBER 2017 // dentaltown.com

with 3-D model printing and treatment-planning a case
from start to finish before even touching a tooth.

What do you find is the best way to market your
practice? Were you always successful, or was it
trial and error?
To market your practice effectively, you need to
understand, fi rst, your desired style of practice, and



http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown October 2017

Dentaltown October 2017 - Intro
Dentaltown October 2017 - Cover1
Dentaltown October 2017 - Cover2
Dentaltown October 2017 - 1
Dentaltown October 2017 - 2
Dentaltown October 2017 - 3
Dentaltown October 2017 - 4
Dentaltown October 2017 - 5
Dentaltown October 2017 - 6
Dentaltown October 2017 - 7
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Dentaltown October 2017 - Cover3
Dentaltown October 2017 - Cover4
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