Dentaltown October 2017 - 76

Maximize Your

Screen Time
How to harness the power of dental videos done right

by Colin Receveur
Colin Receveur, a nationally
recognized dental marketing
expert and speaker, is the author
of several best-selling books on
internet marketing, most recently
The Four Horsemen of Dentistry:
Survival Strategies for the Private
Dental Practice Under Siege.
Receveur's company, SmartBox,
helps more than 550 dentists on
three continents get more and better patients.
Email: colin@smartboxwebmarketing.com

76

OCTOBER 2017 // dentaltown.com

Dentist videos and patient testimonial videos can be powerful arguments that persuade
your prospects to choose you to solve their dental problems. Video is a crucial part of an
effective Patient Attraction System; it enhances engagement, lends credibility and provides
a sense of connection that the written word can struggle to convey.
Today, 90 percent of internet traffic is video. YouTube reports that on any given day,
more than 175 million Americans watch videos online, and research reports that younger
people prefer watching short videos over reading articles.
Today's dental prospects expect video, but the incredible amount of video available
at any given moment poses a challenge. More than 300 hours of video are uploaded to
YouTube every minute. To garner the attention you need to help grow your practice, your
videos need to be outstanding.
Based on the thousands of videos we've created for our dentist clients, here's what you
need to know to produce ones that attract and help convert prospects into patients.



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Table of Contents for the Digital Edition of Dentaltown October 2017

Dentaltown October 2017 - Intro
Dentaltown October 2017 - Cover1
Dentaltown October 2017 - Cover2
Dentaltown October 2017 - 1
Dentaltown October 2017 - 2
Dentaltown October 2017 - 3
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Dentaltown October 2017 - Cover3
Dentaltown October 2017 - Cover4
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