Dentaltown October 2017 - 78

See more video advice-in action!-online
The SmartBox team created a 2-minute video especially for Dentaltown
readers that illustrates even more do's and don'ts for dental videos.
To watch, visit dentaltown.com/smart-video-tips.

The best videos are about results
The majority of your prospects don't want to know the details of dental
procedures, and a great many of them don't want to know even the broad
outlines. Almost none want to see close-up shots of diseased teeth, precancerous
lesions or dry sockets.
They do want to know that their dental problems will be addressed and
that their lives will improve as a result.
For your doctor videos, emphasize the benefits your patients receive from
having a procedure done-pain relief, a confident smile, fresh breath, the
ability to eat the foods they love. You can also emphasize the experience your
prospects should expect while in your practice.
Every dental practice needs a certain number of "Gee, the staff and Dr. X
are so wonderful" videos. But your prospects with specific needs want to hear
how patients with similar problems benefited from your efforts and how their
lives were bettered. Those condition-specific testimonials will go much further
toward attracting new patients to your practice.

Remember your priorities (and profits)
If you have a passion for video and you've always fancied yourself as a writer,
director and editor, you'll likely find a great deal of satisfaction in arranging,
conducting and editing your own video shoots.
However, you won't make a single dime while indulging your Hollywood
side-dentists make money by seeing patients and solving their dental problems.
Your testimonial videos, if not your own videos, will almost certainly be shot during
office hours, and you can't treat patients while you're directing a video shoot with
multiple takes and anxious "talent."
At best, effective doctor and patient testimonial videos get you more patients to
make money on. That's why this is one area where most dentists will do better to
outsource their videos to professionals. The upfront cost may seem high, depending
on the video production company you choose, but think about your average case
value and how many new patients can help you recoup that expense and begin
making more money. n

78

OCTOBER 2017 // dentaltown.com


http://www.dentaltown.com/smart-video-tips http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown October 2017

Dentaltown October 2017 - Intro
Dentaltown October 2017 - Cover1
Dentaltown October 2017 - Cover2
Dentaltown October 2017 - 1
Dentaltown October 2017 - 2
Dentaltown October 2017 - 3
Dentaltown October 2017 - 4
Dentaltown October 2017 - 5
Dentaltown October 2017 - 6
Dentaltown October 2017 - 7
Dentaltown October 2017 - 8
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Dentaltown October 2017 - Cover3
Dentaltown October 2017 - Cover4
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https://www.nxtbook.com/farran/dentaltownuk/2018Winter
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