contents Office Visit and Cover photography by Matt Vielle In This Issue 10 On Dentaltown.com 20 Continuing Education Update 24 Live CE Events: Travel and Learn 26 Industry News 27 New Products 28 Poll 30 | Show Your Work EFFICIENT TREATMENT USING A DIGITAL WORKFLOW Dr. Jonathan L. Ferencz demonstrates how a digital workflow and in-office CAD/ CAM technology can help dentists create provisionals and treatments for multiple single-unit restorations in only two clinical visits. 64 | Office Visit DR. MICHAEL J. MELKERS 78 | THE PURSUIT OF AN IDEAL RESTORATION One of our most-followed Townies gives readers a tour of his New Hampshire practice and discusses the products and services that have helped him become a successful dentist and a nationally known clinical instructor. Dr. Arthur "Tony" Tomaro discusses the history of zirconia materials, and their respectively useful cements. 12 | Howard Speaks THE HYGIENIST'S CHALLENGE: BRING VALUE OR VANISH Did you know that some dental practices don't have hygienists? Dentaltown founder Dr. Howard Farran shares how this could be beneficial in some instances and also what questions hygienists should be asking your patients. 54 16 | Professional Courtesy MARKET DISRUPTION Product Profile: Brady Frank Consulting Dr. Thomas Giacobbi, Dentaltown's editorial director, interviews Chris Holt, leader of global healthcare for Amazon Business, and discusses the company's recent foray into dentistry. 56 60 | Corporate Profile MARKET INFLUENCES Product Profile: Lighthouse 360 The team at SmartBox shares the benefits of a comprehensive online marketing approach. BOTTOM LINE DENTALTOWN.COM 4 AUGUST 2018 // dentaltown.com Need more Dentaltown? Don't miss the opportunity to have the most clinical and business-savvy information at the touch of your fingertips.http://www.DENTALTOWN.COM http://www.dentaltown.com