Dentaltown February 2018 - 4

In This
Issue
10

Cover photo by Sean Micah Co.

contents

On Dentaltown.com

18
Continuing
Education Update

22
Travel & Learn:
Live CE Events

24
Industry News

26
New Products

28
Poll

56 | Office Visit
DR. MICHAEL APA

66 | THE NEW STATE
OF DENTISTRY

80 | Q&A WITH
THE ADA

Cosmetic dentist Dr. Michael
Apa's celebrity clients range
from Hollywood stars to the
royal family of Dubai, where he
has a second practice. We tour
the Upper East Side location
of Rosenthal Apa Group in
Manhattan, and discover more
about how this Townie became
a celebrity in his own right.

Utah is home to dozens of
companies in the dental
industry. Dentaltown's new
special projects editor, John
Lannon, examines what
makes the Beehive State so
appealing to these businesses.

Dentaltown editorial director
Dr. Thomas Giacobbi recently
interviewed the American
Dental Association's new
president, Dr. Joseph P.
Crowley. The conversation
covered topics including
licensure, advertising,
specialty recognition and
DSOs.

12 | Howard Speaks
BETTER, BIGGER BUSINESS
Howard Farran, founder of Dentaltown, shares the three ways to help drive a business.

16 | Professional Courtesy
DO SALES REPS STILL MATTER?
Have you built relationships with your sales reps over the years? Dr. Thomas Giacobbi,
Dentaltown editorial director, shares how in an age where most purchasing is done online,
building relationships with your sales reps is still important.

32 | Show Your Work
MANDIBULAR FRENECTOMIES MADE SIMPLE
Dr. Timothy Anderson shares a case in which he treated a mandibular frenectomy with a CO 2 laser,
which requires no anesthesia and no sutures, and involves almost no blood loss.

76 | FUNCTIONAL OSSEOUS CROWN LENGTHENING: A PRIMER
Denver periodontist and Dentaltown board member Dr. Brian Gurinsky discusses functional crown
lengthening, including a primer on when and why the procedure makes sense for patients.

BOTTOM LINE

DENTALTOWN.COM

4

FEBRUARY 2018 // dentaltown.com

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Table of Contents for the Digital Edition of Dentaltown February 2018

Dentaltown February 2018 - Intro
Dentaltown February 2018 - Cover1
Dentaltown February 2018 - Cover2
Dentaltown February 2018 - 1
Dentaltown February 2018 - 2
Dentaltown February 2018 - 3
Dentaltown February 2018 - 4
Dentaltown February 2018 - 5
Dentaltown February 2018 - 6
Dentaltown February 2018 - 7
Dentaltown February 2018 - 8
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Dentaltown February 2018 - 12
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Dentaltown February 2018 - 41
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Dentaltown February 2018 - Cover3
Dentaltown February 2018 - Cover4
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