Dentaltown February 2018 - 64

office
visit

It's really a third job. Together with a
partner, we fi nanced it ourselves, which
becomes a strong motivator. It was started
with the idea that dental products don't have
to feel so "dental"-I created these to get
people to think about taking care of their
teeth the same way they take care of their
skin. The smile has to be brought into the
beauty conversation along with the health
conversation. So we focused on clinically
effective formulas that felt rich, smelled
good and items that allowed you to enjoy
the experience. We also focused on making
luxe packaging-something that changes
the experience of how people perceive taking
care of their teeth.

What's your typical day
at the practice like?
Despite what I mentioned earlier about
the experience being the same in both
New York and Dubai, my schedules are
different in each city. In the former, I try
to have one prep in the morning and one
in the afternoon, with an insert between.
New patients side-booked and hygiene
checkups throughout. Although it sounds
nice, it's never that predictable. Some days
it's absolute chaos, and others have a much
more even rhythm.
In Dubai, because I go every two weeks
for four working days, it's much more
intense. We've had days where I've prepped

OTHER PRODUCTS
Adhesives and bonding agents
OptiBond Solo Plus from Kerr
Burs
Brasseler
Chair
Pelton & Crane Model SCT 30
Cements
* FugiCem 2 Automix
from GC America
* NX3 Universal Adhesive Cement
from Kerr
* MaxCem Elite Self-Etch/
Self-Adhesive Resin Cement
from Kerr
Handpiece
W&H Synea 500 Series
Patient financing
Care Credit
Practice management
Dentrix G6
Restoratives
IPS Empress Direct Composite
from Ivoclar Vivadent
Technology
Picasso Lite 2.5-watt laser
from AMD

64

FEBRUARY 2018 // dentaltown.com


http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown February 2018

Dentaltown February 2018 - Intro
Dentaltown February 2018 - Cover1
Dentaltown February 2018 - Cover2
Dentaltown February 2018 - 1
Dentaltown February 2018 - 2
Dentaltown February 2018 - 3
Dentaltown February 2018 - 4
Dentaltown February 2018 - 5
Dentaltown February 2018 - 6
Dentaltown February 2018 - 7
Dentaltown February 2018 - 8
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Dentaltown February 2018 - Cover3
Dentaltown February 2018 - Cover4
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