Dentaltown January 2018 - 16

professional courtesy
column

New Year, New Dentaltown
The new year always brings the promise of resolutions,
predictions and a moment to look back at last year's
accomplishments. I have never been one to make New
Year's resolutions because of my natural fear of failure.
However, I do dabble in goal setting and predictions
to start the new year with a forward-looking mindset.
I have a monthly team meeting in my practice and the
January meeting always includes some goals and projects
for the year ahead.
In my practice, we previewed one of our big goals
at the December meeting. We recently purchased an
intraoral digital scanner and in the first part of the year
we will train and focus on our new digital treatment
workflows. This is exciting technology to share with
our patients and will provide new opportunities for
data collection with new and existing patients. On
the business side of the practice I'm converting more
insurance companies to EFT payments-the future of
reimbursement. It takes time to adjust your systems to
accommodate the digital flow of payments and EOBs.
The world of Dentaltown is also filled with some great
news for the new year. First, I am pleased to announce
the addition of John Lannon to our editorial team as the
special projects editor. He is a dental industry veteran
with more than 17 years of magazine experience. I
have the pleasure of knowing John since my start
with Dentaltown 16 years ago. He will provide
his expertise and manage special editorial
projects that we have planned throughout
the year, with the fi rst one running in
our February issue. If you would like to
reach him by email, send him a message
at john@farranmedia.com.
Second, in this
issue you will find a
host of new faces in
front of the magazine.
We have revamped
our editorial advisory
board with a team of
dental professionals who

are committed to guiding our future content. They
will review articles, contribute content and help develop
story ideas. Magazine contributions have always been
reviewed by multiple clinicians prior to publication
and this new team is well balanced to review our
ever-increasing content.
One final change that you most likely experienced
before this magazine went to print is our website, which
recently underwent a massive redesign. The new site
features improved navigation and a clean, simple interface
with a responsive design that will adapt to any screen
size. Of course, when you are on your mobile phone,
we recommend using the Dentaltown app for a great
mobile experience.
I hope some of these projects, goals and initiatives
have inspired you to make your own plans for the new
year. Please share your ideas in the comments section
online and you can also reach me via email: tom@
dentaltown.com or on Twitter: @ddsTom. ■

by Thomas Giacobbi, DDS, FAGD, editorial director, Dentaltown magazine

16

JANUARY 2018 // dentaltown.com
http://twitter.com/ddsTom http://www.dentaltown.com
Table of Contents for the Digital Edition of Dentaltown January 2018
