Dentaltown January 2018 - 72

DOES HEALTHGRADES OFFER ONLINE
APPOINTMENT SCHEDULING?

WHAT INFORMATION IS LISTED ON MY PROFILE?

Online appointment scheduling is now available to
all Healthgrades Premium providers.
In a recent Healthgrades survey, 80 percent of
patients said they were more likely to choose a
physician who offers online appointment scheduling
over an identical provider who does not. And in separate
research, consumers valued the convenience of online
scheduling over the convenience of having a provider
nearby, by more than 2-to-1.
With the new Healthgrades website design,
consumers can now search providers by appointment
availability, including the ability to schedule online.

For each provider, Healthgrades includes details to help
consumers evaluate which doctors match their individual needs.
Standard profile information includes:
* Practice or office location
* Specialty
* Conditions treated
* Procedures performed
* Photo (if available)
* Insurance accepted
* Appointment availability
Healthgrades also gives providers the option to add a "care
philosophy." This is an important component to add to your profile,
because patients will often look beyond the facts and figures and
instead focus on the personal connection they're seeking with a
provider. Providers may want to explain why they got into medicine
or what motivates them each day as they care for their patients.
If your profile does not already include a photo, adding a current
picture can make a significant impact. For consumers, finding
the right doctor is one of the most important choices they'll ever
make. Help foster a personal connection right from the start with a
clear, friendly photo, preferably a high-resolution head shot. By the
time they come in for their appointment, patients will feel more
familiar with you and be more at ease during your conversation.

WHAT'S HEALTHGRADES PREMIUM?
Dentists who upgrade to
Healthgrades Premium benefit from
enhanced tools and features, including
elevated placement on search result
pages and presenting their profiles as
alternatives to other dentists in the
same service area.

Premium members also receive
an optimized profile design with
a stronger focus on appointment
scheduling, as well as dashboards and
analytics, so they can see how their
online profile is driving their business
and which factors could be improved.

HOW DO PATIENTS LEAVE REVIEWS ON HEALTHGRADES?
Patients can leave feedback on a
provider profile in two ways. The first
is a nine-question survey that asks
patients to evaluate factors related
to the provider (listens well, spends
an appropriate amount of time with
patients) and the office environment
(staff friendliness, ease of scheduling
urgent appointments).
The survey requires patients to rate
the likelihood that they'd recommend
the provider to their family and
friends. This score is used to calculate

72

JANUARY 2018 // dentaltown.com

the overall star rating that appears on
the provider's profile.
Patients can also leave written
reviews about their experiences that
will appear next to their name and
star rating on the provider's profile.
According to Healthgrades research,
when a provider's profile includes
both ratings and written reviews,
consumers are nearly three times as
likely to make an appointment than
when visiting a profile without ratings
or reviews.


http://www.dentaltown.com

Table of Contents for the Digital Edition of Dentaltown January 2018

Dentaltown January 2018 - Intro
Dentaltown January 2018 - Cover1
Dentaltown January 2018 - Cover2
Dentaltown January 2018 - 1
Dentaltown January 2018 - 2
Dentaltown January 2018 - 3
Dentaltown January 2018 - 4
Dentaltown January 2018 - 5
Dentaltown January 2018 - 6
Dentaltown January 2018 - 7
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Dentaltown January 2018 - Cover3
Dentaltown January 2018 - Cover4
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