Dentaltown December 2019 - 57
office
visit
Your practice, Southland Plaza Dental, is in South San
Diego, about 8 miles from the Mexico border. How do you
deal with patients seeking low-cost dental care in
Tijuana?
I'm a big believer that people should get the best care
that they are comfortable with. My patients often discover
that if other offices are cutting corners, it will end up costing
them more in the long run. I try not to be judgmental or
overly disparaging of our Mexican counterparts, and that
really leaves the door open for patients to come back to
Southland Plaza Dental.
I also allow good-standing patients to make payments
on treatment. Growing up, I helped my parents at their
convenience store, and we would let regular customers who
were having a little financial trouble keep an open tab, and
they in turn would choose to shop with us instead of the
cheaper big-box stores. It really is a symbiotic relationship
where the community is looking out for one another.
Another way I try to coexist with Mexican offices is
by being accessible for second opinions or consultations.
It's very easy to book consults in the overflow chair and
spend some time between other patients. This generates so
much goodwill that patients will ask if their elderly parent
or adult children, some of whom have no dental insurance,
can come for examination. Sometimes these visits lead to
full-fee treatment despite lower-cost options in Mexico.
As a fan of Dentaltown, can you tell us what you like
most about the community and how it's helped you
practice?
As Dr. Howard Farran says, "With Dentaltown, no
dentist will ever have to practice solo again." Chances are,
if you have more than 3,000 posts on the message boards,
I know who you are, and I thank you so much for sharing
your knowledge.
dentaltown.com \\ DECEMBER 2019
57
http://www.dentaltown.com
Dentaltown December 2019
Table of Contents for the Digital Edition of Dentaltown December 2019
Dentaltown December 2019 - Intro
Dentaltown December 2019 - Cover1
Dentaltown December 2019 - Cover2
Dentaltown December 2019 - 1
Dentaltown December 2019 - 2
Dentaltown December 2019 - 3
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Dentaltown December 2019 - Cover3
Dentaltown December 2019 - Cover4
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