Dentaltown December 2019 - 83
by Penny Reed
Penny Reed, who runs the
Dental Coaching Institute,
has presented at dental
seminars across the
country and her expertise
has been highlighted in
widely published articles.
The author of the book
Growing Your Dental
Business, she is a member
of the Academy of Dental Management Consultants
and has received the "Leaders in Dental Consulting"
designation from 2007 to 2019.
To learn more about Reed or to follow her
Growing Your Dental Business podcast, visit
dentalcoachinginstitute.com.
B
efore becoming a consultant, I worked as a dental office manager, so I've seen
firsthand how patients often choose not to replace a tooth after extraction. But
tooth loss can affect a patient's self-confidence, quality of life and their ability
to enjoy a nutritional diet. A recent survey by the Association of Oral and
Maxillofacial Surgeons shows that more than 30 million people do not have
teeth in one or both arches, and 26% of people over the age of 75 don't have any teeth at all.
As the patient population continues to age, many will seek a more permanent solution
to deal with tooth loss, such as a dental implant. The demand for implants is growing. A
study by Grand View Research showed the global dental implant market in 2016 was valued
at $3.77 billion; by 2024, it's expected to grow significantly to $6.82 billion.
There are numerous reasons why more patients are seeking implants and why more
doctors are looking to add implants as a treatment option. Let's take a look at the factors
driving this growth, along with what practices can do to enhance success.
Setting the stage for success
Being prepared for the growing implant market starts with getting the clinical training
and having the necessary technology available in your practice-cone beam technology,
for example, to help you determine if implants are an option, if a bone graft is needed,
and where and how the implant should be placed. Once you're ready to offer patients the
benefits of implants, the next step is to gain buy-in from your team. All too often, the doctor
decides to add a treatment or technology but doesn't take the time to explain to his or her
team why the addition will benefit patients and the practice. To be able to effectively and
enthusiastically communicate with patients, the team has to believe in the treatment and
fully understand the value that implants and fixed restorations offer, from enhanced function
to greater confidence. This requires focused training and specific communication skills.
dentaltown.com \\ DECEMBER 2019
83
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Dentaltown December 2019
Table of Contents for the Digital Edition of Dentaltown December 2019
Dentaltown December 2019 - Intro
Dentaltown December 2019 - Cover1
Dentaltown December 2019 - Cover2
Dentaltown December 2019 - 1
Dentaltown December 2019 - 2
Dentaltown December 2019 - 3
Dentaltown December 2019 - 4
Dentaltown December 2019 - 5
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Dentaltown December 2019 - Cover3
Dentaltown December 2019 - Cover4
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