Dentaltown June 2019 - 48

product profile
partner content

Practice Marketing
by Henry Schein One

Retain and attract patients to fill chairs
Clinicians can keep their schedules full with practice marketing solutions
from Henry Schein One. Fill chairs by automating many marketing activities
such as email campaigns, online reviews and website optimization. Industryleading online tools help practices get more mileage from their marketing
budgets while saving time on emailing, blogging, updating websites and business directories, and monitoring online reviews.
By taking the free online practice marketing assessment, dentists can:
*
Find any weaknesses in their marketing plans.
*
Understand which marketing tactics work best for their practices.
*
Choose where to invest their marketing efforts and limited budget
for the most impact.

Determine next steps to drive growth
The practice marketing assessment includes a free consultation to discuss the results with a practice management expert at Henry Schein One.
During the consultation, dentists can learn if the marketing tactics they
currently use are driving the results they need to grow their practices. They
can also determine the next steps for improving their marketing strategy.
Practice Marketing by Henry Schein One offers a suite of automated
marketing tools to help dentists attract new patients who are searching for
a dentist online. Using these tools, dental practices can expand their online
presence with optimized website design, informative blogs, accurate online
business listings and regular social media posts.

48

JUNE 2019 // dentaltown.com

Reach out to patients automatically
In addition to attracting new patients, dentists can use Practice Marketing to retain existing patients and reach out to inactive patients. Patient
engagement tools can improve patient communications via phone, email,
postcard and texting. Targeted email and postcard marketing campaigns
help increase patient loyalty and motivate additional office visits. Campaigns can be set up once and are automatically sent throughout the year
for birthdays, holiday greetings, local events, special offers and more.
Practice Marketing also includes reputation management tools to help
dentists discover their Google ranking and see how their practice reputation
compares to local competitors. Automated satisfaction surveys and review
requests allow dentists to improve the patient experience and raise their
search engine ranking with positive online reviews. Real-time social media
and online review monitoring help dentists manage their brand and protect
their online reputation.
For more information, visit assessment.henryscheinone.com. ■



http://assessment.henryscheinone.com http://www.dentaltown.com

Dentaltown June 2019

Table of Contents for the Digital Edition of Dentaltown June 2019

Dentaltown June 2019 - Intro
Dentaltown June 2019 - Cover1
Dentaltown June 2019 - Cover2
Dentaltown June 2019 - 1
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Dentaltown June 2019 - Cover3
Dentaltown June 2019 - Cover4
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