Dentaltown June 2019 - 56

office
visit

be a "forever employee." Professionally, that was the best day of my
life: Practically, it allowed me to advance; on a more personal level,
it helped me define what standard I would hold myself to, both
professionally and personally. We learn and gain clarity from our
hardships. The unknown is scary, and I was afraid of my future.
A close friend of mine, Patrick Perih, called me when he heard
the news. He said, "I want you to really figure out what you want
and don't accidentally just go to another practice where you're going
to eventually have the same problems. Whatever you and David
need, I'll support you and I'll help you in any way I can."
Within a short period of time, I bought a practice that was less
than 2 miles from where I was practicing. The former owner was a
well-known dentist for more than 40 years, and the office was archaic,
antiquated and in a rough section of town. The business pro forma
and practice assessment told a different story, though: The office was
open only three days a week, and in those three days its
production was higher than what the office I'd previously
been at had been doing in a six-day workweek. I rented
a billboard on a well-traveled expressway with my name
and new location on it. My full name is a mouthful, but
unmistakable. Between that and my first social media
marketing campaign, I added about 1,000 patients in
my first year of ownership.
As I mentioned, though, the building and location
were less than desirable. It was obvious by the third
month that I wasn't going to be able to stay there, but
I wouldn't have traded that experience for anything in
my professional life. I lived the adage "If I can make it
here, I can make it anywhere" every day. I learned how
to repair compressors, fix busted pipes and mend leaking
roofs. I also saw arrests being made in the parking lot
behind me, administration of Narcan to an unfortunate
individual who overdosed, and crime scene investigations
in the bar next door. But for nearly a year and a half, I
lived dentistry there. The office quickly went to being
open six days a week and we commonly worked late.
I began interfacing with the Chamber of Commerce,
real estate developers, the city of Scranton and builders,
exploring all options to relocate my practice. My husband
and I were at The Marketplace to support a friend who
had just opened a restaurant there, and sitting next to
us was John Basalyga, the owner of The Marketplace.
We approached him and the rest is a matter of record. I
found my ambitions, plans and love for Scranton parallel
with John's. We quickly expedited a lease contract. Henry
Schein Dental, The Perih Group and my father, who is an
architectural project manager, completed my build-out in
record time. Our growth has been phenomenal. Previously,
I averaged about 60-70 new patients per month. Since
my relocation, I've added 150-200 new patients a month.

56

JUNE 2019 // dentaltown.com


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Dentaltown June 2019

Table of Contents for the Digital Edition of Dentaltown June 2019

Dentaltown June 2019 - Intro
Dentaltown June 2019 - Cover1
Dentaltown June 2019 - Cover2
Dentaltown June 2019 - 1
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