Dentaltown June 2019 - 57

Let's go a bit further back. When did you
know that dentistry was your calling?
I always gravitated to the sciences and math as early as elementary
school. I really wanted to be a veterinarian at one point in time,
but then I realized loving animals didn't necessarily mean I'd love
taking care of their medical ailments. I knew in my senior year of
high school that I was strongly interested in dentistry. I started
working in a dental office during my freshman year of college and
fell in love with it.

Which forms of marketing work for you? Does having such a
large practice change the way you advertise yourself?
I have a diverse marketing campaign. My first marketing tactics,
the billboard and sponsored Facebook ad campaign, were strategic
to my efforts when I first went on my own because I had a limited
budget and needed patients to know where I went; the old practice
wasn't going to tell the patients. It was weird seeing myself on the
billboard, but my patients know me and they recognize me. It also
adds a humanistic component to the practice; people associate with
their providers more than they do a practice name or logo.
My marketing has increased, and I've looked for new ways
to reach different populations. In addition to billboards, local
magazines and social media, I've started with cross-promotion and
brand-identity models. I'm the title sponsor for Montage Mountain's
ski race league and I'm also cross-promoting with Electric City
Roasting Co., a coffee company based in the greater Scranton area.
They'll be placing my practice name and contact on their coffee
cup sleeves as well as creating a private-label bean for my office.

TOP PRODUCTS
1. I absolutely love my Dentsply Sirona Cerec Omnicam and MC XL mill. We nicknamed the Omnicam "Iris" to highlight the
importance of the scanner in our office. The milling process saves me from making temporary crowns and eliminates a
second visit for inserting a crown. I control the process from start to finish, from drawing my margins to designing my
crowns and picking the shade and material. When we mill in-house, we're able to deliver our crowns the same day. Patients
also love not having to sit with gooey impression material in their mouth.
2. I use the Ivoclar Vivadent Programat CS4 furnace primarily for speed crystallization of IPS e.max CAD crowns.
Speed crystallization takes only 18 minutes after the crown is milled!
3. Designs For Vision Yeoman dental loupes, 2.5 magnification, with an LED DayLite Wireless headlight (pictured above).
The wireless light is extremely lightweight and comfortable. These loupes illuminate and magnify the specific location I am
working on. My margins are smoother and my anatomy is precise because I can see so much more.
4. My 411 dental chair, 411 dental stool and Inspire treatment console from A-dec. This setup allows me to treat my
patients in the most ergonomic and efficient way possible. The chairs are extremely comfortable, durable and stylish.
The treatment console allows for maximum productivity because everything we need is thoughtfully laid out and
accessible to my assistants and me.
5. Dentsply Sirona Endodontics E3 torque-control motor. This motor has multiple settings, but my favorite is WaveOne
reciprocation. It works quickly and efficiently. The motor itself is small and easy to transport from room to room.

dentaltown.com \\ JUNE 2019

57


http://www.dentaltown.com

Dentaltown June 2019

Table of Contents for the Digital Edition of Dentaltown June 2019

Dentaltown June 2019 - Intro
Dentaltown June 2019 - Cover1
Dentaltown June 2019 - Cover2
Dentaltown June 2019 - 1
Dentaltown June 2019 - 2
Dentaltown June 2019 - 3
Dentaltown June 2019 - 4
Dentaltown June 2019 - 5
Dentaltown June 2019 - 6
Dentaltown June 2019 - 7
Dentaltown June 2019 - 8
Dentaltown June 2019 - 9
Dentaltown June 2019 - 10
Dentaltown June 2019 - 11
Dentaltown June 2019 - 12
Dentaltown June 2019 - 13
Dentaltown June 2019 - 14
Dentaltown June 2019 - 15
Dentaltown June 2019 - 16
Dentaltown June 2019 - 17
Dentaltown June 2019 - 18
Dentaltown June 2019 - 19
Dentaltown June 2019 - 20
Dentaltown June 2019 - 21
Dentaltown June 2019 - 22
Dentaltown June 2019 - 23
Dentaltown June 2019 - 24
Dentaltown June 2019 - 25
Dentaltown June 2019 - 26
Dentaltown June 2019 - 27
Dentaltown June 2019 - 28
Dentaltown June 2019 - 29
Dentaltown June 2019 - 30
Dentaltown June 2019 - 31
Dentaltown June 2019 - 32
Dentaltown June 2019 - 33
Dentaltown June 2019 - 34
Dentaltown June 2019 - 35
Dentaltown June 2019 - 36
Dentaltown June 2019 - 37
Dentaltown June 2019 - 38
Dentaltown June 2019 - 39
Dentaltown June 2019 - 40
Dentaltown June 2019 - 41
Dentaltown June 2019 - 42
Dentaltown June 2019 - 43
Dentaltown June 2019 - 44
Dentaltown June 2019 - 45
Dentaltown June 2019 - 46
Dentaltown June 2019 - 47
Dentaltown June 2019 - 48
Dentaltown June 2019 - 49
Dentaltown June 2019 - 50
Dentaltown June 2019 - 51
Dentaltown June 2019 - 52
Dentaltown June 2019 - 53
Dentaltown June 2019 - 54
Dentaltown June 2019 - 55
Dentaltown June 2019 - 56
Dentaltown June 2019 - 57
Dentaltown June 2019 - 58
Dentaltown June 2019 - 59
Dentaltown June 2019 - 60
Dentaltown June 2019 - 61
Dentaltown June 2019 - 62
Dentaltown June 2019 - 63
Dentaltown June 2019 - 64
Dentaltown June 2019 - 65
Dentaltown June 2019 - 66
Dentaltown June 2019 - 67
Dentaltown June 2019 - 68
Dentaltown June 2019 - 69
Dentaltown June 2019 - 70
Dentaltown June 2019 - 71
Dentaltown June 2019 - 72
Dentaltown June 2019 - 73
Dentaltown June 2019 - 74
Dentaltown June 2019 - 75
Dentaltown June 2019 - 76
Dentaltown June 2019 - 77
Dentaltown June 2019 - 78
Dentaltown June 2019 - 79
Dentaltown June 2019 - 80
Dentaltown June 2019 - 81
Dentaltown June 2019 - 82
Dentaltown June 2019 - 83
Dentaltown June 2019 - 84
Dentaltown June 2019 - 85
Dentaltown June 2019 - 86
Dentaltown June 2019 - 87
Dentaltown June 2019 - 88
Dentaltown June 2019 - 89
Dentaltown June 2019 - 90
Dentaltown June 2019 - 91
Dentaltown June 2019 - 92
Dentaltown June 2019 - 93
Dentaltown June 2019 - 94
Dentaltown June 2019 - 95
Dentaltown June 2019 - 96
Dentaltown June 2019 - 97
Dentaltown June 2019 - 98
Dentaltown June 2019 - 99
Dentaltown June 2019 - 100
Dentaltown June 2019 - 101
Dentaltown June 2019 - 102
Dentaltown June 2019 - 103
Dentaltown June 2019 - 104
Dentaltown June 2019 - Cover3
Dentaltown June 2019 - Cover4
https://www.nxtbook.com/farran/dentaltown/dentaltown-february-2021
https://www.nxtbook.com/farran/dentaltown/2021January
https://www.nxtbook.com/farran/dentaltown/2020December
https://www.nxtbook.com/farran/dentaltown/2020November
https://www.nxtbook.com/farran/dentaltown/2020NewGrad
https://www.nxtbook.com/farran/dentaltown/2020October
https://www.nxtbook.com/farran/dentaltown/2020September
https://www.nxtbook.com/farran/dentaltown/2020August
https://www.nxtbook.com/farran/dentaltown/2020July
https://www.nxtbook.com/farran/dentaltown/2020June
https://www.nxtbook.com/farran/dentaltown/2020May
https://www.nxtbook.com/farran/dentaltown/2020April
https://www.nxtbook.com/farran/dentaltown/2020March
https://www.nxtbook.com/farran/dentaltown/2020February
https://www.nxtbook.com/farran/dentaltown/2020January
https://www.nxtbook.com/farran/dentaltown/2019December
https://www.nxtbook.com/farran/dentaltown/2019November
https://www.nxtbook.com/farran/dentaltownuk/2019OctoberNovember
https://www.nxtbook.com/farran/dentaltown/2019October
https://www.nxtbook.com/farran/dentaltown/2019NewGrad
https://www.nxtbook.com/farran/dentaltown/2019September
https://www.nxtbook.com/farran/dentaltown/2019August
https://www.nxtbook.com/farran/dentaltown/2019July
https://www.nxtbook.com/farran/dentaltownuk/2019JuneJuly
https://www.nxtbook.com/farran/dentaltown/2019June
https://www.nxtbook.com/farran/dentaltown/2019May
https://www.nxtbook.com/farran/dentaltownuk/2019AprilMay
https://www.nxtbook.com/farran/dentaltown/2019April
https://www.nxtbook.com/farran/dentaltown/2019March
https://www.nxtbook.com/farran/dentaltown/2019February
https://www.nxtbook.com/farran/dentaltownuk/2019FebruaryMarch
https://www.nxtbook.com/farran/dentaltown/2019January
https://www.nxtbook.com/farran/dentaltownuk/2018Winter
https://www.nxtbook.com/farran/dentaltown/2018December
https://www.nxtbook.com/farran/dentaltown/2018November
https://www.nxtbook.com/farran/dentaltownuk/2018November
https://www.nxtbook.com/farran/dentaltown/2018October
https://www.nxtbook.com/farran/dentaltownuk/2018October
https://www.nxtbook.com/farran/dentaltown/2018NewGrad
https://www.nxtbook.com/farran/dentaltown/2018September
https://www.nxtbook.com/farran/dentaltownuk/2018September
https://www.nxtbook.com/farran/dentaltown/2018August
https://www.nxtbook.com/farran/dentaltownuk/2018July
https://www.nxtbook.com/farran/dentaltown/2018July
https://www.nxtbook.com/farran/dentaltownuk/2018June
https://www.nxtbook.com/farran/dentaltown/2018June
https://www.nxtbook.com/farran/dentaltownuk/2018May
https://www.nxtbook.com/farran/dentaltown/2018May
https://www.nxtbook.com/farran/dentaltownuk/2018April
https://www.nxtbook.com/farran/dentaltown/2018April
https://www.nxtbook.com/farran/dentaltown/2018March
https://www.nxtbook.com/farran/dentaltownuk/2018March
https://www.nxtbook.com/farran/dentaltown/2018February
https://www.nxtbook.com/farran/dentaltownuk/2018February
https://www.nxtbook.com/farran/dentaltown/2018January
https://www.nxtbook.com/farran/dentaltown/2017December
https://www.nxtbook.com/farran/dentaltownuk/2017Winter
https://www.nxtbook.com/farran/dentaltown/2017November
https://www.nxtbook.com/farran/dentaltown/2017October
https://www.nxtbook.com/farran/dentaltownuk/2017october
https://www.nxtbook.com/farran/dentaltown/NewGrad2017
https://www.nxtbook.com/farran/dentaltown/2017September
https://www.nxtbook.com/farran/dentaltownuk/2017September
https://www.nxtbook.com/farran/dentaltownuk/2017August
https://www.nxtbook.com/farran/dentaltown/2017August
https://www.nxtbook.com/farran/dentaltown/2017July
https://www.nxtbook.com/farran/dentaltownuk/2017July
https://www.nxtbook.com/farran/dentaltown/2017June
https://www.nxtbook.com/farran/dentaltownuk/2017may
https://www.nxtbook.com/farran/dentaltown/2017May
https://www.nxtbook.com/farran/dentaltownuk/2017April
https://www.nxtbook.com/farran/dentaltown/2017April
https://www.nxtbook.com/farran/dentaltown/2017March
https://www.nxtbook.com/farran/dentaltownuk/dentaltownuk/2017march
https://www.nxtbook.com/farran/dentaltown/February2017
https://www.nxtbook.com/farran/dentaltown/2017January
https://www.nxtbook.com/farran/dentaltown/2016December
https://www.nxtbook.com/farran/dentaltown/2016November
https://www.nxtbook.com/farran/dentaltown/2016October
https://www.nxtbook.com/farran/dentaltown/2016nge
https://www.nxtbook.com/farran/dentaltown/2016september
https://www.nxtbook.com/farran/dentaltown/2016august
https://www.nxtbook.com/farran/dentaltown/2016july
https://www.nxtbook.com/farran/dentaltown/2016june
https://www.nxtbook.com/farran/dentaltown/2016may
https://www.nxtbook.com/farran/dentaltown/2016april
https://www.nxtbook.com/farran/dentaltown/2016march
https://www.nxtbook.com/farran/dentaltown/2016february
https://www.nxtbook.com/farran/dentaltown/2016january
https://www.nxtbook.com/farran/dentaltown/2015december
https://www.nxtbook.com/farran/dentaltown/2015november
https://www.nxtbook.com/farran/dentaltown/2015october
https://www.nxtbook.com/farran/dentaltown/2015nge
https://www.nxtbook.com/farran/dentaltown/2015september
https://www.nxtbook.com/farran/dentaltown/2015august
https://www.nxtbook.com/farran/dentaltown/2015july
https://www.nxtbook.com/farran/dentaltown/2015june
https://www.nxtbook.com/farran/dentaltown/2015may
https://www.nxtbook.com/farran/dentaltown/2015april
https://www.nxtbook.com/farran/dentaltown/2015march
https://www.nxtbook.com/farran/dentaltown/2015february
https://www.nxtbook.com/farran/dentaltown/2015january
https://www.nxtbook.com/farran/dentaltown/2014december
https://www.nxtbook.com/farran/dentaltown/2014decemberb
https://www.nxtbook.com/farran/dentaltown/2014november
https://www.nxtbook.com/farran/dentaltown/2014october
https://www.nxtbook.com/farran/dentaltown/2014newgrad
https://www.nxtbook.com/farran/dentaltown/2014september
https://www.nxtbook.com/farran/dentaltown/2014august
https://www.nxtbook.com/farran/dentaltown/2014july
https://www.nxtbook.com/farran/dentaltown/2014june
https://www.nxtbook.com/farran/dentaltown/2014may
https://www.nxtbook.com/farran/dentaltown/2014april
https://www.nxtbook.com/farran/dentaltown/2014march
https://www.nxtbook.com/farran/dentaltown/2014february
https://www.nxtbook.com/farran/dentaltown/2014january
https://www.nxtbook.com/farran/dentaltown/2013december
https://www.nxtbook.com/farran/dentaltown/2013november
https://www.nxtbook.com/farran/dentaltown/2013october
https://www.nxtbook.com/farran/dentaltown/2013newgrad
https://www.nxtbook.com/farran/dentaltown/2013september
https://www.nxtbook.com/farran/dentaltown/2013august
https://www.nxtbook.com/farran/dentaltown/2013july
https://www.nxtbook.com/farran/dentaltown/2013june
https://www.nxtbook.com/farran/dentaltown/2013may
https://www.nxtbook.com/farran/dentaltown/2013april
https://www.nxtbook.com/farran/dentaltown/2013march
https://www.nxtbook.com/farran/dentaltown/2013february
https://www.nxtbook.com/farran/dentaltown/2013january
https://www.nxtbook.com/farran/dentaltown/2012december
https://www.nxtbook.com/farran/dentaltown/2012November
https://www.nxtbookmedia.com