Dentaltown June 2019 - 58

Honestly, I've done really well with marketing. Even in my
former location in the "bad part of town," I was adding 60-plus
new patients a month. I've doubled and tripled those numbers in
the first four months in my new location. Of course, a lot of that
has to do with appealing to more patients-those who may have
refused to go to my previous locations, and those who want to be
treated at a revolutionary practice.
I will always consider new marketing methods and I have no
foreseeable plan to reduce any of it. It's working-my practice
is growing. I recently hired another dentist, and my brother is
fi nishing dental school and starting in my practice this summer.
The marketing works and is necessary for a robust practice.
Marketing functions to penetrate patient populations where you
are unknown, to unveil new techniques or additions to your office,
and to couple with other ventures that give identity to your practice.
People really love the support I give to the racing programs, and I
love skiing. The only caveat to marketing is, you need something
to market. So, if your practice is stale and stagnant, I wouldn't
waste the money. Nobody is going to be enthusiastic to hear more
about the status quo.

Tell us about your decision to rebrand your practice.
You already had significant name recognition in your
area relative to your profession, which is hard enough
to accomplish. But then you decided to move away from
using just your name and instead pushed out the name
of your practice. How did this help?
My intention was never to have my practice name be my name;
I did that because it was necessary when I left an existing practice.
My practice grew not just with
patients, but also with the team.
What defines my practice is my
team. I'm fortunate to have a group
of individuals who really want
to be there and give 100% every
day. Calling the practice just my
name overshadows the countless
contributions that they give every
day. I also knew that I'd be adding
more dentists, like my brother.
Additionally, Dr. Daniela Campos
joined the practice in January
2019. The name gives us identity.
"Electric City" is the namesake
of Scranton, and explicit in our
brand to the commitment to the
city and our patients. In essence,
I changed the practice name to
better encompass us and define
our mission.

58

JUNE 2019 // dentaltown.com


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Dentaltown June 2019

Table of Contents for the Digital Edition of Dentaltown June 2019

Dentaltown June 2019 - Intro
Dentaltown June 2019 - Cover1
Dentaltown June 2019 - Cover2
Dentaltown June 2019 - 1
Dentaltown June 2019 - 2
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