Dentaltown June 2019 - 60

office
visit
What are your short- and long-term goals for your practice?
How do you see yourself accomplishing what you need to?
My short-term goals are to anticipate the addition of my brother to
the practice and have a smooth and efficient transition to autonomy;
to continue to grow Dr. Campos' patient base; and to develop new
incentives for the team. We recently added matching 401(k) plans
and more paid holidays, sick time and vacations. We are currently
looking at getting a group medical insurance plan.
My long-term plan is to continue to grow. I have a number of
dental students who shadow in my office and who've expressed interest
in joining. As the time gets closer, we will more closely investigate
if that involves expanding our existing practice or creating a second
location. Fortunately, every undergraduate intern who has worked
in this office received admission to dental school. Most recently,
one of our students who declined medical school acceptance was
admitted to dental school. I like seeing people accomplish their goals.
Also, I hope to set an example with what I've done. I am from
an era of subprime mortgage loans. I know a lot of people are
saddled with debt and are afraid of going on their own, and end
up in practices that stifle their potential. I hope people who are
hesitant to take that leap of faith look at me and see that it can be
done-and they'll be better for it.

Every dentist would agree that communication
with patients and your team is vital to keep the
practice healthy and prosperous. What are some
communication tips you've picked up?
Nearly every compliment we receive relates to how a member
of our team made them feel-and, likewise, nearly every logistical
problem we encounter relates to communication breakdown.
Born out of communication are other elements like consistency,
accountability and transparency. My best advice is to constantly
and consistently communicate. We try to have morning huddles
and regular meetings. This helps everyone understand the plan and
tease out any concerns.
We also emphasize closed-loop communication-that is, members
of our team saying back to another person their request or question.
It creates an environment where what is being said and what is being
interpreted are one and the same. It also ensures accountability: At some
point, what was spoken needs to be addressed to ensure completion.
Patient communication is paramount. Our patients deserve it
and we owe it to them. Learn their names. Understand their lives.
Ask them their hobbies, concerns and pleasures. Our practice is
driven by patient relationships, and we're better for it. By extension,
have appropriate conversations in front of patients. They are taking
time out of their day to let us serve them. We try to limit ancillary
conversations among team members that are not patient-centered.

60

JUNE 2019 // dentaltown.com

You've invested heavily into technology. A lot of doctors are
hesitant to make large purchases, but you've seen good ROI
so far. Which pieces of your practice are you most fond of?
My favorite new piece of technology is by far my Cerec machine.
Patients love the scanning process and watching us design their
crowns on the screen. We nicknamed our Omnicam "Iris" to
emphasize its importance in the office. We have our MC XL
milling and grinding unit centrally placed in the hallway behind
double glass doors, which allows patients to watch as their crowns
are being made. I am excited about learning more about my Cerec
machine and my CBCT. I have the Orthophos XG 3D and plan
on using it to integrate with my scans and digitally place implants
before actually placing them in a live patient. Same-day implants
are something I'm hoping to get into soon. I am also keeping an eye
on the 3D printers and how they may change the world of dentures.

As a self-admitted workaholic, you're bound
to keep taking on more and more. What do you
want to learn to do clinically? Nonclinically?
I'm currently working on getting my implant practice up and
going. I would like to explore and implement more laser techniques
in my practice. I'd also like to learn more ways to help my team
elevate to new potentials, and to better communicate and meet the
changing needs of my staff and patients. Nonclinically, I want to
learn how to better my business practices, and how to take breaks
and step away from time to time.


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Dentaltown June 2019

Table of Contents for the Digital Edition of Dentaltown June 2019

Dentaltown June 2019 - Intro
Dentaltown June 2019 - Cover1
Dentaltown June 2019 - Cover2
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