Dentaltown June 2019 - 86

Life Stages, Life Events and Implants
by Sameer Bhasin
Sameer Bhasin, vice
president of strategic
alliances at CareCredit,
is responsible for
working with dentistry's
key opinion leaders and
educators to gather
the latest insights and
trends. Previously,
Bhasin held positions as
a CareCredit practice development manager and
regional sales manager, where he acquired more
than a decade of front-line practice experience.
He earned bachelor's and master's degrees in
business and an MBA in health care administration.

86

JUNE 2019 // dentaltown.com

A lot of research has been done on the different generations,
from baby boomers to Gens X, Y and now Z. This research
often tries to give insight into the behaviors and attitudes of a
generation as a whole and may provide value to dentists and
teams in many ways, including helping them improve their
communication style and delivery to different age groups.
Even as generational information may be insightful in
terms of general messaging, another possibly more relevant
and personal way to understand patients is by life stage-the
phase in life a person is in, such as being single, independent
and working; being a parent of young children; or being an
"empty nester." As a generation enters a new life stage, it often
generates a lot of attention from researchers and the media. For
example, around 2011 the first wave of baby boomers reached
62 or retirement age, which prompted many articles that sought
to explore and define how this generation might affect health
care, business and communities as it steps out of the workplace.
Not surprisingly, boomers have affected dentistry because
dental needs often change as people age. More than 5 million
implants are placed every year and that number is growing,
fueled in part by the aging Gen X and baby boomer generations.
In fact, the number of people with missing teeth will increase
1
to more than 200 million over the next 15 years.


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Dentaltown June 2019

Table of Contents for the Digital Edition of Dentaltown June 2019

Dentaltown June 2019 - Intro
Dentaltown June 2019 - Cover1
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