Dentaltown New Grad Edition 2019 - 24

Dentists should view
themselves as being mediators
between what dentistry can
offer patients and the patients
themselves. Every person has
different concerns. If you can learn
someone's specific issues-money,
time, pain, etc.-you can help
provide better solutions.

A dentist I recently started
working with is very positive and
proactive, but when we discussed
his goals, I got the impression that he was
holding back from what he really wanted. I
brought this up and asked him to re-evaluate
and consider, if nothing was off the table,
where he'd really like to see himself. A few
days later, he sent me his newly revised goals.
And since then, he has doubled down on
his commitment.
Believe. As well as setting a goal that will
help you stretch, you must also believe that
you can accomplish it. It's not enough just to
set high goals; if you pick an extraordinary
goal but in the back of your mind doubt
that you can actually reach it, you'll be less
likely to put in the effort necessary to pull
it off. It can be a tough balance between
these two. But with more practice in setting
goals, you'll become better at it.
Make a timeline. Goals must have timelines. Break down a large goal into what
must be accomplished monthly, daily and
even hourly.

24

NEW GRADS 2019 // dentaltown.com

When I purchased my practice, I thought
that a very worthy goal would be to double
the practice production and collections in
my first year. There were a lot of areas to
grow, so I believed this was doable.
In my first month, we almost doubled
the average production of the practice. At
that point, I knew that we would reach my
goal, and I'd likely need to increase it. So I
did-I changed my goal and raised it higher.
I believed that it was achievable, and that
it would push me to give 100%.
Well, I didn't end up reaching my final
goal; I ended my first year just short of it. I
was disappointed that I hadn't hit it, but I
was also very proud of myself and my team,
for what we had done in a relatively short
amount of time.
What would have happened if, when I
realized I would hit my original goal, I made
no adjustments? I may have hit the original
goal, maybe I would have been a little shy.
I don't know. But I do know that if I had
kept that goal, I would not have put in the
extra effort that I did. And that's the key.



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Dentaltown New Grad Edition 2019

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