How do you market to new patients? When we f irst started, we did the traditional route of mailers, website and AdWords. But as we grew over the years, I've found Google on its own and wordof-mouth are the most effective. We have never advertised any promotions and we don't do new patient offers. I figured my best and most cost-effective bet would be good ol'-fashioned word-of-mouth. What gives you the most professional satisfaction? I would probably say doing things that patients didn't conceive as possible by saving teeth that had no business being saved and yet lasted for years. We call these "Hail Marys," and by far they are my favorite procedures. I also love to get patients out 72 NOVEMBER 2019 // dentaltown.com of pain. I prefer the functional and pain management aspect to dentistry over the cosmetic. I find the appreciation of patients for the most part genuine and sincere and it warms my heart. What's something you'd like to see dentistry do differently, as a profession, within the next 10-15 years? I would like us to shift back to a more pragmatic approach, and provide tools for newer dentists on how best to manage difficult restorative and save teeth as much as possible. I place implants, but I still think we are shifting far too fast toward not giving teeth a chance. I think with some tips and techniques, we can service patients' teeth for much longer than we might even think possible.http://www.dentaltown.com