Dentaltown October 2019 - 92

The Right
Answers

These responses to the top questions asked by
callers can help convert them to new patients

by Corey Johnson
Corey Johnson is a senior account executive
at Call Box. Doctors and owners call him to
increase their bottom line through enhancing
the patient experience over the phone and
converting more opportunities. Johnson
earned an MBA from the University of Delaware
and graduated from the University of North
Carolina, where he studied how the power of
data can affect organizational change.

A

n estimated 65% of American adults
visited their local dentist or dental
clinic in 2016. That's a prominent
segment of the population concerned with
their dental health.1 All of these individuals
could be a phone call away from becoming
a new patient of your practice.
Competition is fiercer than ever in
the dental industry. There are more than
200,000 practicing dentists in the U.S.,2
and according to the ADA, the average
dental patient spends $514 per year on his
or her dental needs.3 This revenue represents
a successful win or staggering loss for your
practice if potential patients aren't treated
right the first time they call.

92

OCTOBER 2019 // dentaltown.com

So, what's the secret? How do dental
offices acquire a steady stream of new patients?
One word: preparation.
Your practice undoubtedly receives a ton
of calls, but it's often hard to immediately
assess which calls are for new patients,
which makes it even harder to convert those
callers. You have only seconds to secure a
new patient when he or she first calls, so
being ready is crucial.
Preparation means having full knowledge
of questions commonly asked by patients
and the respective answers. If your staff
knows how to answer the most common
questions effectively and guide the patient
to booking an appointment, your dental
practice will gain the trust of the patient
and, ideally, get the appointment. By arming
your team with answers, you can get ahead
of potential problems and provide the best
patient service possible.



http://www.dentaltown.com

Dentaltown October 2019

Table of Contents for the Digital Edition of Dentaltown October 2019

Dentaltown October 2019 - Intro
Dentaltown October 2019 - Cover1
Dentaltown October 2019 - Cover2
Dentaltown October 2019 - 1
Dentaltown October 2019 - 2
Dentaltown October 2019 - 3
Dentaltown October 2019 - 4
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Dentaltown October 2019 - Cover3
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