Dentaltown April 2020 - 66
would allow us to provide the highest
quality of care for our clients, which
would later result in a return on our
investment. Opening a practice is not
an inexpensive endeavor. You need
to trust that what you're doing will
pay off not only monetarily but in
witnessing lives being changed as you
care for your patients.
4. Lastly, on a more practical matter,
always install more outlets than you
think you'll need! Whatever your
contractor says, make sure you put
in twice the number of outlets than
listed in the design specs.
What does your patient
population look like?
Roughly ages 25-65, and professionals
who either live or work downtown. They
value convenience and timeliness, are very
66
well-informed and do their research. Most
of our patients have PPO policies or do
not have dental insurance and pay cash.
In downtown Austin there are a lot of tech
startups that don't provide dental insurance,
so we created a Toothbar VIP plan, which
is essentially an in-house discount plan for
patients with no dental insurance.
Our patients value efficiency, excellent
bedside manner, expertise and honesty,
which are all the qualities that Toothbar
embodies. In building Toothbar, taking
note of our patient demographic was a huge
component to how we built the practice.
For example, we use Weave software to
text our patients as they often prefer that
to calling. When going over a treatment
plan with a patient we make sure to go over
all the intraoral photos and iTero scan to
build an environment of transparency and
convenience.
Because your patient pool is very
specific/smaller, do you find it
difficult to market to new patients?
The old adage rings true: Location
has been one of the key factors driving
our growth. We're situated in the heart of
downtown Austin, in an area with high
foot traffic. A majority of our patients walk
to our office, because we're surrounded
by new high-rise residences and office
buildings that contain employers such as
Google and Facebook. Our new patients
are primarily "walk-bys" or referrals, and
we've been fortunate to have a constant
flow of new patients.
Our best type of marketing is the customer service we provide. When our patients
have great experiences, they tell their friends,
family and colleagues about Toothbar, which
drives additional traffic. Also, a number
of companies have an internal database of
APRIL 2020 // dentaltown.com
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http://www.dentaltown.com
Dentaltown April 2020
Table of Contents for the Digital Edition of Dentaltown April 2020
Dentaltown April 2020 - Intro
Dentaltown April 2020 - Cover1
Dentaltown April 2020 - Cover2
Dentaltown April 2020 - 1
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