Dentaltown August 2020 - 30

office
visit

There are certain procedures that no
matter how nice you are, they're still uncomfortable if they are awake. These people get
referred to the appropriate person to preserve
my relationship with them.
Having the lab in house is one of the
greatest things we did. We are able to do
same-day procedures using Cerec and other
technology. We bring the lab techs over to
the clinic to interact with patients, too. I
think that strengthens the relationship we
create. We even take patients into the lab
and involve them with the design and shade
of crowns and things. Making them part of
the process is cool and they really appreciate
having input on their teeth.

No one likes PPOs, but you've
managed to do something a lot
of docs didn't know they could:
negotiate. How'd you manage
patient insurance and coverage
without tearing your hair out?

BOTTOM PHOTO: BEN FANT

I've always been interested about how
insurance companies work. Their UCR fees

are based on location, not on your skill. I
had friends in other parts of the country
who got paid way more than I did for the
same crown made by the same lab. After
some research, I realized that if I moved my
practice just 7 miles to the east, I could get
almost double the fee for a crown.
I contacted Five Lakes dental consultants,
which helped me establish a fee schedule,
negotiate with carriers, and select the plans
to accept and the plans to avoid. We did
some demographics and found out the main
employers in our building and in the general
area. We signed up to be providers for those
first, because the first question people ask
is always, "Do you take my insurance?"
I had another important realization,
too: People with jobs generally have dental
insurance. Some pay for it themselves, the
employer pays for it for others, but most
have some type of coverage. And it didn't
matter what their job was or how much
money they made-if they had that benefit,
they wanted to use it. So why would I not
accept the plans of the people near me who

DT0820_Bird_OV_V5.indd 30

7/20/20 2:34 PM



Dentaltown August 2020

Table of Contents for the Digital Edition of Dentaltown August 2020

Dentaltown August 2020 - Cover1
Dentaltown August 2020 - Cover2
Dentaltown August 2020 - 1
Dentaltown August 2020 - 2
Dentaltown August 2020 - 3
Dentaltown August 2020 - 4
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Dentaltown August 2020 - Cover3
Dentaltown August 2020 - Cover4
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