Dentaltown December 2020 - 6

in this issue: contents
12 | Howard Speaks
MONEY TALKS

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a
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p

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C
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Dentaltown founder Dr. Howard Farran says that in
times of fi nancial crisis, many dentists should make
sure their money is in their businesses, not their banks.
But do they have realistic expectations when it comes to
profits and return on investments?

14 | Professional Courtesy
THE PSYCHOLOGY OF PERSUASION
Read any good books lately? Editorial director Dr. Tom
Giacobbi recently fi nished a book that outlined the key
principles of influence and persuasion, and shares how
these principles can be successfully implemented in the
dental practice.

26 | Show Your Work
FINISH, POLISH AND FORGET IT
Dr. James H. Peyton demonstrates how to create
composite restorations that stand the test of time.

58 | MAKING A GOOD FIRST IMPRESSION
We asked six dental labs for advice that could help
dentists submit cases and get even better results. Their
suggestions discuss photography, bite registration,
treatment notes, preps and more.

Departments

90

5 to Grow On
Dentists who are thinking about selling their practice need to be able
to prove that it has significant value, and dentists who are planning
to keep and grow their practice should still be aiming for the same
goal, for their own benefit. The fi rst installment of this series with
the Scheduling Institute's Jay Geier discusses strategies involving
human capital and marketing, two areas that are relatively easy to
address and have virtually immediate return on investment.

6

16

20

Continuing
Education Update

Industry News

22

89
Ad Index

Poll: Implants and
Oral Surgery

104
Dentally Incorrect

DECEMBER 2020 // dentaltown.com

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Dentaltown December 2020

Table of Contents for the Digital Edition of Dentaltown December 2020

Dentaltown December 2020 - Cover1
Dentaltown December 2020 - Cover2
Dentaltown December 2020 - 1
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Dentaltown December 2020 - Cover3
Dentaltown December 2020 - Cover4
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