Dentaltown December 2020 - 96

PEOPLE POWER
In this four-part series of dental CE courses, practice management consultant Sandy Pardue will examine how to
institute staffing systems and division of duties in the dental practice. Each course will cover the opportunities,
functions, training and management of a particular position; our first installment begins at the front desk.

Starting Off Right
It's time to transform your " receptionist " into a director
of first impressions and brand ambassador. Here's how to
define the job and determine who's successful in the role
Short course description
This course details how to raise up the receptionist position and establish a
director of first impressions in the dental practice, along with key actions to ensure
success. It includes the purpose of the position, recommended customer-focused
actions, hiring tools to assist with finding and appointing someone for the position,
and recommended job-performance tracking monitors.

Abstract
Many may think of a receptionist as being someone who sits at the front
desk smiling and serving coffee to patients, but it's just not the case anymore.
Patient expectations are higher than ever. Just " good enough " will not help you
build or grow your practice. Patients are tuned in to online reviews and social
media posts, and have elevated awareness when it comes to customer service.
They know there are many dental practices that would welcome them, and unless
you have created loyal patients through better-than-average experiences, they
will think nothing of leaving.
Because most dental practices have system failures or no division of duties,
the teams tend to go through the motions throughout the day and handle only

Farran Media is designated as an Approved PACE Program
Provider by the Academy of General Dentistry. The formal
continuing education programs of this program provider
are accepted by the AGD for Fellowship/Mastership and
membership maintenance credit. Approval does not imply
acceptance by a state or provincial board of dentistry or
AGD endorsement. The current term of approval extends
from 1/1/2019 to 12/31/2022.
Provider ID# 304396

96

AGD

Code:

550

This print or PDF course is a
written self-instructional article
with adjunct images and is
designated for 1.5 hours of CE
credit by Farran Media. Participants
will receive verification shortly
after Farran Media receives
the completed post-test. See
instructions on page 103.

Farran Media is an ADA CERP Recognized Provider.
ADA CERP is a service of the American Dental
Association to assist dental professionals in
identifying quality providers of continuing dental
education. ADA CERP does not approve or endorse
individual courses or instructors nor does it imply
acceptance of credit hours by boards of dentistry.

DECEMBER 2020 // dentaltown.com

DT1220_Pardue_CE-Staffing.indd 96

11/17/20 3:19 PM



http://www.dentaltown.com

Dentaltown December 2020

Table of Contents for the Digital Edition of Dentaltown December 2020

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Dentaltown December 2020 - Cover3
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