office visit TOP 5 PRODUCTS How has your marketing approach changed since you've received such publicity from local and national news? With my fi rst practice 10 years ago, it was mainly with direct mail, local newspapers, magazines and the Yellow Pages. Within a couple of years, social media had taken over as the focus of our marketing strategy. In addition to internal patient referrals, Google and Yelp have become our main sources of referrals. Facebook and Instagram have also become a huge part of our marketing channels, allowing us to reach out to more people not limited by geographic boundaries. 60 FEBRUARY 2020 // dentaltown.com What led you into dentistry? Who has inspired you in your career? Dentistry had been my top career choice ever since I was in high school. I like that it allows me to use my hand skills to help others achieve better oral health and make a difference in their lives. It's also a profession that allows me to own my business, so I can set my career and business goals. The owner-dentist of my first associateship position, Dr. Jonathan Won, taught me a lot about the technical and business part of dentistry when I first came out from school. Dr. Gordon Christensen is another dentist who's inspired me. I've been to many of his continuing education courses to advance my knowledge and skills in this field. 1. A-dec chairs and delivery units provide the best comfort for both patients and clinicians. 2. StarDental handpieces are lightweight and provide an easy grip. 3. Sirona CBCT provides the best 3D images when it comes to diagnosis for fractures and treatment planning for implants. 4. I use the iTero intraoral scanner daily to achieve an efficient and accurate scan for Invisalign records. 5. Cerec with Omnicam provides an efficient way to fabricate one-hour inoffice restorations.http://www.dentaltown.com