Dentaltown February 2020 - 95
by Reuben Kamp
Reuben Kamp is the CEO of
Darkhorse Tech, a managed
service provider IT company
for dental offices. The son of a
general dentist in Ithaca, New
York, Kamp has been around
dental since he was a baby. His
company currently supports 400+
offices in 45 states and provides
all services a dental office needs
in support and HIPAA compliance. In addition, Darkhorse Tech
was slated to complete 45 dental startup practices in 2019
alone. Kamp has been featured on podcasts like Dentistry
Uncensored with Howard Farran and Delivering Dental WOW
with Anissa Holmes. In addition, he travels around the
country speaking at conferences and to dental groups.
Introduction
So, you've decided to open a dental practice. Whew! You've been
hiding in the corporate dental parking lot, plotting your exit, calling
all your vendors, architects, contractors and the bank (of course). Now
it's time to plan out how to open properly. There are a few things that,
if all are in place before you open, can put you in the best position to
run a successful operation from the first day. These are my top services
to get ready in advance:
Email, website and search engine optimization (SEO)
4-6 months before opening
As soon as you know what you're going to call your practice, buy
the domain name and anything close to it. For example, if you're going
to open a Mint Dental in Florida, buy mintdental.com, mintdentalfl.
com, mintdentalflorida.com and so on. This is a brand protection move.
Next, set up your email services so you can communicate professionally
with the team you're building around you. Leave your Gmail address
for personal use. Before you open the practice, you'll want to add email
encryption to ensure that you keep all patient health information secure.
Finally, you'll want to have in advance secured a website designer
to get ready for your marketing/SEO push. Websites take a bit of time
to design, so get moving on that well in advance.
Disclosure:
The author declares that In the past
12 months, he has had a financial
interest, arrangement or affiliation within
the field of dentistry or health care with his
company, Darkhorse Tech Inc.
dentaltown.com \\ FEBRUARY 2020
95
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Dentaltown February 2020
Table of Contents for the Digital Edition of Dentaltown February 2020
Dentaltown February 2020 - Intro
Dentaltown February 2020 - Cover1
Dentaltown February 2020 - Cover2
Dentaltown February 2020 - 1
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Dentaltown February 2020 - Cover3
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