Dentaltown February 2020 - 96
continuing
education
Phones
2 months before opening
Phones are important, and having numbers secured early is critical.
*
You need a phone number for insurance credentialing.
*
You need a phone number for marketing and web materials.
These are usually finalized way before opening, so having a
number is a must.
*
You will presumably want to preschedule patients before
construction is over, so you're not sitting in your office
cold-calling patients. With a provider like Mango Voice,
Ring Central or Weave, you can have an app on your
personal cellphone and take calls through the mobile app.
Also, you can dial out from that same app, so it will appear
that you're returning calls from your business phone number.
This will also be useful after the office opens-you'll use
this same mechanism for emergency calls so patients don't
acquire your personal cellphone number.
IT/Server hosting
2-4 months before opening
In server-based offices, you'll want to have a
progressive IT company. Once you sign up, the
company will email you a link to your practice
management software, already installed on your
server. For example, an office running Open Dental
may want to pre-install a program like LocalMed
to open up online scheduling of appointments, or
a program like Flex Dental, OperaDDS or YAPI
to provide those new patients with their digital
paperwork that will automatically feed back into
your server.
Another great idea is to use this time for training.
If your practice management software is new to
you, you may want to take this time to play around, watch videos or
hire a consultant to help you maximize effectiveness. Once your office is
built, your IT company will install the server and you won't miss a beat!
Internet services
1-3 months before opening
Most internet providers need 30-90 days for install lead time, so
engage them early and often. Schedule your date as soon as you know where
your IT closet is going to be located, and once the building has electrical.
In a startup practice, price is king. We all believe we're going to
"crush it" in our businesses, but it is daunting and scary in the beginning
with an avalanche of pressure and debt bearing down. "What can we
do now and add later without much pain?" is a question I get asked all
the time. Let's walk through three scenarios.
96
FEBRUARY 2020 // dentaltown.com
http://www.dentaltown.com
Dentaltown February 2020
Table of Contents for the Digital Edition of Dentaltown February 2020
Dentaltown February 2020 - Intro
Dentaltown February 2020 - Cover1
Dentaltown February 2020 - Cover2
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Dentaltown February 2020 - Cover3
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