Dentaltown July 2020 - 14

professional courtesy
column

Rock the Vote: TCA Edition
In this issue, we're happy to start the 18th annual
Townie Choice Awards season with a preview of some
of the products on the ballot. As most of you know,
each year we ask Townies to vote for their favorite
products and services in a wide range of categories so
our members can have a reference point for purchasing
decisions. In the wake of the COVID-19 pandemic,
the purchase of equipment, supplies and services has
become a more remote process; in fact, several major
dental meetings, including the ADA meeting in October,
have been canceled.
Dentaltown continues to be an ever-present resource
for dentists and a safe place to share candid feedback
on a new material or experience. We have witnessed
an explosion of online activity as dentists have come
together to support one another and make plans for
their businesses to reopen. When my practice reopened
in early May, every patient was required to wear a
mask. The total time in the mask is very short because
of the way patients are scheduled, but we want them
to understand how important it is to wear a mask in
public. Just like wearing a mask in public, your votes
on the TCA ballot will benefit the dentists around you!
One of the new features of the TCA ballot this year
is just that-new stuff. We added categories for best new
material and equipment. One trend we have seen over
the years is how dominant some legacy products are on
the ballot, but there are also some amazing new products
that hit the market each year and we wanted to have
a category to recognize some of the great innovations
that are still growing their fan bases.

perhaps you're finally ready
to invest in same-day
dentistry. Maybe you
deliver a printed denture
in fewer visits, or you
need an isolation
device to help while
one of your assistants is prepping the
other operatory. Some
insurance companies
have responded to the
additional financial pressures brought by reduced
schedules and increased
PPE costs. However,
t hese a re tempora r y
measures and elements
of this new normal will
become permanent.
Please take the time to
get help through the many
resources available on Dentaltown, including CE courses
and message boards. And most
importantly, cast your vote in the
Townie Choice Awards! ■

Moving forward
By now, you certainly know that
the return to practice is anything but
business as usual. We are learning new
protocols, working at a different pace
and taking additional precautions for
the safety of our patients and team.
Considering these changes, working
efficiently will be critical to your
long-term success. You might consider
a bulk-fi ll material to save time, or

Cast your
TCA ballot
today!
Voting in the 2020
Dental Townie Choice
Awards is now live.
Be sure to make
your selections at
dentaltown.com/tca-
and check out the prizes
that voters can win in
our special feature that
begins on p. 54.

by Thomas Giacobbi, DDS, FAGD, editorial director, Dentaltown magazine

14

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Dentaltown July 2020

Table of Contents for the Digital Edition of Dentaltown July 2020
