Dentaltown June 2020 - 35

Townie Choice Awards Public Notice
This notice is to provide the purpose, methodology and input required from
dental professionals, dental companies, and Dentaltown (a division of Farran
Media) regarding the Townie Choice Awards.
Purpose of the Townie Choice Awards: To provide dental professionals with
an impartial resource to assist them in their selection of dental products,
equipment and services.
Fees to participate: None.
Methodology: Categories of the most common dental products, equipment and
services are developed, with the aid of multiple industry resources and the Dentaltown
online community. For each category, dental manufacturers are given the opportunity
to submit up to three products of their choice. Dentaltown does not attempt to make
any recommendations on inclusion or exclusion of any products, equipment or services
listed on the voting ballot. All entries are subject to review. Companies shall not offer
incentives to any existing or future Townie for voting for a specific product; failure to
comply will result in disqualification from ballot.
Voting process: Voting is done online. One ballot per licensed clinician.
Results: Results will be electronically tabulated and the winning entries for each category
will be published in the December 2020 issue of Dentaltown magazine. The results will be
made available online at dentaltown.com after the December issue is printed.
Responsibility of each party:
Dental community:
* Vote! Share your experience with fellow dental professionals.
* Provide feedback as to the process of the awards to help
make this resource useful to dental professionals.
Dental companies:
* Participate in the Townie Choice Survey-enter your products on the ballot.
Steps to participate:
* Farran Media will send an email notice so products can be loaded in a secure ballot.
* Load your products into the online ballot May 6-31.
* Any questions, contact Leah Harris at leah@farranmedia.com or (480) 352-7844.
Farran Media:
* Send the manufacturers an email invite to enter their products on the ballot.
* Offer a nonbiased platform to dental companies to participate in the survey.
* Provide a nonbiased platform to dental
professionals to benefit fromthe survey.
* Offer all dental companies an equal opportunity
to list their products, equipment and services.
* List product choices in alphabetical order.
* Announce winners with product image and descriptions in the
December 2020 issue of Dentaltown magazine at no charge.
* Display the top Townie Choices in each category with voting details,
including total votes and votes per product, on Dentaltown.com.
* Provide the Townie Choice Awards artwork/logo to winning
companies to use on their marketing materials at no charge.
* Will not rent, sell or otherwise make available dental
professionals' names and their corresponding choices.

2020 Dental Townie Choice Awards Schedule
July 8-Sept. 8: Townies vote for their preferred products online.
Late September: Farran Media notifies the 2020 Dental TCA winners.
Oct. 9: Deadline for winning companies to submit product information and images.
December: 2020 Dental TCA winners revealed in Dentaltown magazine.

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Dentaltown June 2020

Table of Contents for the Digital Edition of Dentaltown June 2020