Dentaltown March 2020 - 90

and may be in your next upgrade or
already in your current version. That's
why it's important to stay up to date
with your software and have a dialogue
with your provider about the newest and
latest upgrades.

Next, go outside-in
Is there something your team is
doing right now outside your practice
management or CRM software that
may be on the inside?
More and more companies are joining
together to provide convenience to mutual
customers. Just think of how your local grocery
store now often has a location of your favorite
coffee shop nestled inside, too.
One example within the dental practice is how
the majority of practice management software
platforms and many popular CRM systems have
integrated CareCredit functionality.
Practice management software is where
your team lives each and every day-managing
scheduling, billing, patient records, treatment
acceptance and more. And because more than
110,000 dental teams accept CareCredit patient
financing, it was important to be in there, too.
Again, knowing how busy your team can be,
being able to make their day just a little easier is
a win. Making it easier for teams to use practical
integrations such as patient financing also made
it easier for patients to accept the dentistry they
need, by giving them a convenient way to pay
the gap between benefits and cost of care.
Much of the functionality found in good
CRMs comes at the request and input of dental
teams across the country, so don't hesitate to
bring up your ideas, needs and wants to your
software providers. Two popular requests that
have now been accommodated were having the
application auto-populate from the patient screen
and having transactions write back to the ledger.

90

Much of the functionality
found in good CRMs
comes at the request
and input of dental teams
across the country,
so don't hesitate to
bring up your ideas,
needs and wants to
your software providers.
A final thought
More recently, aligning with CRM software
has made it easier for dental teams to communicate
the availability of a financing solution, helping
overcome cost as a barrier to care. Look for
these features, or features like them, in your
current system.
There are probably other things you're
doing outside your software that may be already
integrated into it. A great place to discover new
functionality is to go outside your practice to
user groups (both in-person and online), software
training events and local study clubs. Find out
how peers who have the same software you do
are getting the most out of what's inside.
Embracing new ideas can help keep your
practice team engaged and motivated-especially
when those ideas save time and resources and
can help more patients accept the care they need.
Of course, using new functionality in your
practice management or CRM software just
because it's new may not be the best strategy. But
if the outcome is happier patients, happier teams
and being able to get the most out of your day,
then maybe it's time to jump in and explore. n

MARCH 2020 // dentaltown.com

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Dentaltown March 2020

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