Dentaltown November 2020 - 60

Grow in

2021
(By Doing This in 2020)

Focus on these key areas to maximize practice productivity
by Jay Geier
Jay Geier is a world
authority on growing
independent practices.
His passion is in
turning practices into
businesses, doctors into
CEOs and employees
into high-performing
teams. He is the founder
and CEO of Scheduling
Institute, a firm that specializes in team training
and doctor coaching to help people live up to their
full potential. For a limited time, SI is giving a free
analysis to Townies-for more information, visit
schedulinginstitute.com/townie.

60

This is certainly the time of year for you and your team members to be more intentional
about creating fond holiday memories with family and friends. But if almost everyone
takes the last few weeks of the year off, your business will suffer some hefty unintentional
consequences; come January and February, you'll not only be lamenting credit card bills
but also dealing with the inevitable damage to your practice and your bottom line.
You'll be thinking, "How did I allow this to happen ... again?!" Or, maybe you won't
recognize that something happened; you'll just be disappointed with how the new year
is starting out.
The "how" is always the same: You took yourself out of the race mentally and physically
during the home stretch. You allowed yourself to be too distracted by turkeys, trees and the
man in the red suit. You allowed your team to spend more time swapping cookie recipes
than booking new patients. And you all took too much time off. Consequently, you suffered
a double whammy: You not only lost the race to this year's revenue goal but also ruined
your momentum going into next year's race. Combined, you negatively affected three to
four months of production.
The bigger question is: why? Why do you do this to your business every year? Instead
of ending the year with a bang, you go out with a fizzle. Instead of starting the new year
with momentum, you spend much of the first quarter just trying to regain traction. When
you have to repeat that cycle of damage recovery year after year, it's virtually
impossible to establish a long-term growth pattern for the practice.
It doesn't have to be that way! It's a lot easier to face all those
holiday bills when you've ended the year strong and are already on
a growth trajectory early in the new year. To help you do that, here
are three key areas on which to focus that will not only keep you
growing this year but also set you up for continued growth next year.

NOVEMBER 2020 // dentaltown.com

DT1120_Geier_Best-2021_AG.indd 60

10/20/20 10:17 AM



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Dentaltown November 2020

Table of Contents for the Digital Edition of Dentaltown November 2020

Dentaltown November 2020 - Intro
Dentaltown November 2020 - Cover1
Dentaltown November 2020 - Cover2
Dentaltown November 2020 - 1
Dentaltown November 2020 - 2
Dentaltown November 2020 - 3
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Dentaltown November 2020 - Cover3
Dentaltown November 2020 - Cover4
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