Dentaltown November 2020 - 63

Focus on: the patient
Being a patient-centric practice is and
always will be the key to a thriving and
growing practice. Nonetheless, many offices
pull back in this area because "our lives are so
busy during the holidays"-in other words,
what's most convenient for the doctor and
the team takes precedence over what your
patients would appreciate.
The best example is when a practice
reduces hours to give the doctors and team
members more time off. And yet, many
patients are trying to book appointments
in the last few weeks of the year while they
have time off, and so they can maximize
insurance benefits. At the very least, you
should be maintaining your availability, if not
finding ways to increase it to accommodate
your patients.
Continue investing in the patient
experience-not with more decorations,
but with a memorable giveaway or year-end
appreciation gift. Get everyone on the team
to understand you're not trying to dampen

their holiday spirit by asking them to stay
focused. Quite the opposite: You're trying
to capitalize on that spirit to amp up the
patient experience.
As with team training, make a taxdeductible investment in your first-quarter
marketing pieces that
will keep the momentum
going. For example, if you
add (or replace) a doctor
or hygienist in the fourth
quarter, send an introductory
piece with a coupon. Or, if by
achieving your fourth-quarter
goal you end up having your best
year ever, send a huge thank-you to
all your patients.

FREE FACTS, circle 1 on card

dentaltown.com \\ NOVEMBER 2020

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Dentaltown November 2020

Table of Contents for the Digital Edition of Dentaltown November 2020

Dentaltown November 2020 - Intro
Dentaltown November 2020 - Cover1
Dentaltown November 2020 - Cover2
Dentaltown November 2020 - 1
Dentaltown November 2020 - 2
Dentaltown November 2020 - 3
Dentaltown November 2020 - 4
Dentaltown November 2020 - 5
Dentaltown November 2020 - 6
Dentaltown November 2020 - 7
Dentaltown November 2020 - 8
Dentaltown November 2020 - 9
Dentaltown November 2020 - 10
Dentaltown November 2020 - 11
Dentaltown November 2020 - 12
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Dentaltown November 2020 - Cover3
Dentaltown November 2020 - Cover4
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https://www.nxtbook.com/farran/dentaltown/dentaltown-october-2022
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https://www.nxtbook.com/farran/dentaltown/dentaltown-december-2021
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https://www.nxtbook.com/farran/dentaltown/dentaltown-new-grad-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-october-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-september-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-august-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-july-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-june-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-may-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-april-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-march-2021
https://www.nxtbook.com/farran/dentaltown/dentaltown-february-2021
https://www.nxtbook.com/farran/dentaltown/2021January
https://www.nxtbook.com/farran/dentaltown/2020December
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https://www.nxtbook.com/farran/dentaltownuk/2018Winter
https://www.nxtbook.com/farran/dentaltown/2018December
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