Dentaltown October 2020 - 25

A DV E R TO R I A L

physicians (can be any physician, we're
NOT talking about sleep physicians) for
whom you run turnkey programs that
screen, test and treat their patients.
Provided you structure your program
in the correct way so as to follow any and
all applicable laws and requirements, the
physician can develop a new income
stream while you can develop a reliable
source of patients with mild to moderate
sleep apnea.

TIP 2

Mos t dentis t s
who are excited
about dental
Your work in
sleep medicine
go home from a
dental sleep
weekend sleep
medicine
course and add
must be done
sleep to the list
through a
of services they
separate
company, NOT o f fe r i n t h e i r
dental practice.
your existing
Understand this:
dental practice. following t his
approach will guarantee you get paid
a fraction of what is possible. With that
single decision to add sleep to your dental
practice, you will forever limit the amount
of money you get paid for your work.
This is just one of the many reasons that
thinking about dental sleep medicine in
the same way you think about your dental
practice will lead to endless frustration.
Dental sleep medicine is a business
separate from your dental practice. That's
how you need to build it. Not one in one
thousand dentists understands this.

TIP 3

Unfortunately,
the instruction
you receive
The process
about billing at
for successfully weekend sleep
billing medical courses is about
10% of what you
insurance
need to know
begins the
to get reliable
MOMENT the
reimbursements
patient fills
for your work.
out a valid
Without the
screener.
other 90%, you
will have no chance of getting paid reliably
for treating sleep apnea. You will also,
most likely, never hit the reimbursement
level we know is possible. Anyone who
knows what they are doing should be
aiming to average $3,000 (or more) per
appliance. The world of medical billing is
like a lock with 50 different parts. If you
have a key that unlocks all 50 parts, you
get paid. Most dentists have a key that
unlocks one of the parts. That's why the
average dentist leaves a sleep course,
treats 1-3 patients, gets paid for none of
them and quits.
The important thing to remember is
that this begins the moment a patient
fills out a valid screener. There is a VERY
specific process to follow and extremely
stringent requirements for documentation
and accompanying notes. You must learn
this process very well or your success
will be limited.

"IN DENTAL SLEEP MEDICINE,
WORKING ON THE BUSINESS MUST
REMAIN A PRIORITY NO MATTER HOW
MANY PATIENTS YOU ARE TREATING."

DT1020_ADVERTORIAL_Weisvogel_Sleep_MM.indd 25

TIP 4

I n d e n t i s t r y,
mos t of your
time is spent
You must
working IN the
business. Doing
consistently
dentistry is the
invest time
working ON the most profitable
use of your time
business, not
just working IN and it 's what
pays the bills.
the business.
The challenge
is that working ON the business often
takes a backseat in favor of generating
revenue TODAY by treating patients.
In dental sleep medicine, working
ON the business must remain a priority
no matter how many patients you are
treating. Based on our experience, it takes
about four to six hours per week, plus time
treating patients. Dental sleep medicine,
when built correctly as a business separate
from your dental practice, will most likely
NOT see any profit for the first few months.
But as the number of sleep programs you
run for physicians grows, that will change.
Increasing the number and size of the
sleep programs you run for physicians
is working ON the business...treating
mild to moderate sleep apnea patients
is working IN the business.

What Is the "End Game"
For Dentists Who Succeed?

With the right process, you can build
a dental sleep medicine practice from
scratch and, in three to five years, have
a practice you can realistically sell (to any
smart entrepreneur, not just a dentist) for
$3 - $8 million. That is the real goal of
building success in dental sleep medicine.
It's a goal that's simply not possible in
traditional dentistry. You can work 30 years
in traditional dentistry, be "successful,"
and not walk away with a fraction of that.
Avi Weisfogel is the Director of Education for the
four-year Dental Sleep MBA Program, the world's
most lucrative training program for succeeding in
dental sleep medicine that helps dentists see 20-50
sleep patients each month, every month. Get more
information at https://iaos.com/moreinfo.

9/18/20 1:01 PM
https://www.iaos.com/moreinfo
Dentaltown October 2020

Table of Contents for the Digital Edition of Dentaltown October 2020
