Dentaltown September 2020 - 35

acid fogger to further disinfect the office.
We're running at 75% of our normal schedule
to handle all the new changes. So far, patients
have been very understanding and everything
has gone smoothly.

How was working with your parents and
brother all under one practice roof?
What kind of dynamics were at play?
Going into business with family definitely has its advantages. I was able to learn
a lot about running a successful office and
understand all aspects of the business side
that you don't learn in dental school. My
mother handles the financials in the office
and taught me everything I need to know
about insurance utilization, copayments,
balancing the books, etc. My father handles
HR and taught me state labor laws and
issues that may arise with staffing. My
brother is great with technology and was
able to add new services to improve the
office efficiency. The office is a fairly large,

high volume, multi-specialty practice with
additional associates as well. Therefore it
helped to divide up all the tasks necessary
to run a busy practice. Howard joined the
practice immediately after he graduated
from residency. We were already offering
orthodontics in the office, so Howard
took over the orthodontic department and
helped grow that portion of the office. In
the end, Howard and I decided on opening
our own office since we wanted a practice
limited to our specialties. I felt guilty since
my parents were grooming me to take over
their practice, but they 100% supported my
decision and told me to "go chase your own
dream." I'm very grateful for their support.

Interested in
another Fresh take?
We're running a two-for-one special!
Our Q&A with Dr. Howard Chu,
Dr. Christine Chu's husband and her
partner in Fresh Orthodontics & Pediatric
Dentistry, is the cover story in this
month's issue of our sister publication
Orthotown magazine, which goes
exclusively to licensed orthodontists.
That issue is scheduled to go live Sept. 9
at orthotown.com/magazine.

A lot of work, planning and
execution went into building
your office from the ground up.
Walk us through that process.
We worked with a team at Joe Architect,
who helped our vision become a reality. The

dentaltown.com \\ SEPTEMBER 2020

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http://www.orthotown.com/magazine http://www.dentaltown.com

Dentaltown September 2020

Table of Contents for the Digital Edition of Dentaltown September 2020

Dentaltown September 2020 - Intro
Dentaltown September 2020 - Cover1
Dentaltown September 2020 - Cover2
Dentaltown September 2020 - 1
Dentaltown September 2020 - 2
Dentaltown September 2020 - 3
Dentaltown September 2020 - 4
Dentaltown September 2020 - 5
Dentaltown September 2020 - 6
Dentaltown September 2020 - 7
Dentaltown September 2020 - 8
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Dentaltown September 2020 - Cover3
Dentaltown September 2020 - Cover4
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https://www.nxtbook.com/farran/dentaltown/2019September
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https://www.nxtbook.com/farran/dentaltown/2018NewGrad
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https://www.nxtbook.com/farran/dentaltownuk/2018February
https://www.nxtbook.com/farran/dentaltown/2018January
https://www.nxtbook.com/farran/dentaltown/2017December
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https://www.nxtbook.com/farran/dentaltown/2017November
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https://www.nxtbook.com/farran/dentaltown/NewGrad2017
https://www.nxtbook.com/farran/dentaltown/2017September
https://www.nxtbook.com/farran/dentaltownuk/2017September
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https://www.nxtbook.com/farran/dentaltown/2016December
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https://www.nxtbook.com/farran/dentaltown/2014december
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