Dentaltown September 2020 - 49

Highly Valued
A guide to attracting your
most profitable patients
When a patient calls your practice to schedule an
appointment, regardless of the procedure or treatment
requested, it's important to prioritize that patient,
capitalize on the opportunity and convert that caller
into a scheduled appointment. That said, some patients
who call into a practice could be considered more
"high-value" than others. These patients are likely
looking for high-dollar, multiappointment procedures
that establish a long-term commitment and revenue
stream with your practice.
As a business, it's necessary to attribute high-value
patients to their originating source to better understand
how these patients found your practice and how you can
drive more of these substantial opportunities to your
office. With many dental practices still operating with
reduced schedules and staff, it's all the more important to
concentrate on driving an increased number of high-value
patients.
In this article, I'll cover four key questions that will
help dentists better understand where high-value patients
are finding your practice, what efforts drove them to
walk through your doors and how you can attract more
high-value patients to your office.
by Corey Johnson
Corey Johnson is an enterprise account executive
at Call Box. Doctors and owners call him to increase
their bottom line through enhancing the patient
experience over the phone and converting more
opportunities. Johnson earned an MBA from the
University of Delaware and graduated from the
University of North Carolina, where he studied how
the power of data can affect organizational change.

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Dentaltown September 2020

Table of Contents for the Digital Edition of Dentaltown September 2020

Dentaltown September 2020 - Intro
Dentaltown September 2020 - Cover1
Dentaltown September 2020 - Cover2
Dentaltown September 2020 - 1
Dentaltown September 2020 - 2
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Dentaltown September 2020 - Cover3
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