Dentaltown September 2020 - 8

in this issue:
contents
12 | Howard Speaks
THE WHOLE IS MORE THAN
THE SUM OF ITS PARTS
Dentaltown founder Dr. Howard Farran discusses how successful
dentists are reinventing their practices to be more customerfocused: partnering with complementary specialists, adding
weekend office hours and more.

14 | Professional Courtesy
HAVE TRADE SHOWS CAUGHT COVID-19?
Dentaltown editorial director Dr. Thomas Giacobbi discusses
the future of dental meetings and trade shows in the midst
of a global pandemic.

49 | HIGHLY VALUED
With many dental practices still operating with reduced
schedules and staff, high-value patients may be more
important than ever. The answers to these four questions
will help dentists attract these patients and identify how best
to market to them.

42

Rethinking Practice Design
HanH H. Tran, senior design director at dental
office design and architecture firm HJT Designs,
discusses the best strategies to use when
retrofitting, designing and building a dental
office so it can thrive during-and after-the
coronavirus era.

52 | MACHINE LEARNING

DEPARTMENTS

Dr. Seth Gibree and artificial intelligence expert Florian Hillen
discuss the use of AI in the dental practice, and its applications
in other health care fields.

16

18

21

Continuing
Education Update

Poll

Product Profile:
Topform Printing

22

23

48

Product Profile:
Aeras 500 Elite
Handpiece

Product Profile:
iVisor Loupe Visor
and Shield Kit

Ad Index

MESSAGE BOARDS

24
28

NEED HELP WITH A BAR DESIGN

A Townie asks for advice after completing his
fi rst bar-retained denture.

HAS ANYONE STARTED A BUSINESS
APART FROM DENTAL?
A Townie wonders if it's time to start a second
business to seek more professional fulfi llment.

56
Dentally Incorrect

2020 Farran Media. All rights reserved. Printed in the USA.
No article appearing in Dentaltown may be reproduced in any manner or format without the express written permission of Farran Media.
Dentaltown.com message board content is owned solely by Farran Media and may not be reproduced in any manner or format without its express written consent.
Farran Media makes reasonable effort to report clinical information and manufacturer's product news accurately, but does not assume and disclaims any responsibility
for typographical errors, accuracy, completeness or validity of product claims. Neither Farran Media nor the publishers assume responsibility for product names, claims, or
statements made by contributors, in message board posts, or by advertisers. Opinions or interpretations expressed by authors are their own and do not necessarily reflect
those of Farran Media, Dentaltown.com or the publishers.
The Dentaltown.com "Townie Poll" is a voluntary survey and is not scientifically projectable to any other population. Surveys are presented to give Dentaltown.com participants an opportunity to
share their opinions on particular topics of interest.
Letters: Whether you want to contradict, compliment, confirm or complain about what you have read in our pages, we want to hear from you. Email: sam@farranmedia.com or hop online at
dentaltown.com/magazine.
©

Dentaltown (ISSN 1555-404X) is published monthly on a controlled/complimentary basis by Farran Media, 9633 S. 48th St., Suite 200, Phoenix, AZ 85044. Tel. (480) 598-0001. Fax (480) 598-3450. USPS#
023-324. Periodical postage paid in Phoenix, Arizona, and additional mailing offices. POSTMASTER: Send address changes to Dentaltown, 9633 S. 48th St., Suite 200, Phoenix, AZ 85044

8

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Dentaltown September 2020

Table of Contents for the Digital Edition of Dentaltown September 2020

Dentaltown September 2020 - Intro
Dentaltown September 2020 - Cover1
Dentaltown September 2020 - Cover2
Dentaltown September 2020 - 1
Dentaltown September 2020 - 2
Dentaltown September 2020 - 3
Dentaltown September 2020 - 4
Dentaltown September 2020 - 5
Dentaltown September 2020 - 6
Dentaltown September 2020 - 7
Dentaltown September 2020 - 8
Dentaltown September 2020 - 9
Dentaltown September 2020 - 10
Dentaltown September 2020 - 11
Dentaltown September 2020 - 12
Dentaltown September 2020 - 13
Dentaltown September 2020 - 14
Dentaltown September 2020 - 15
Dentaltown September 2020 - 16
Dentaltown September 2020 - 17
Dentaltown September 2020 - 18
Dentaltown September 2020 - 19
Dentaltown September 2020 - 20
Dentaltown September 2020 - 21
Dentaltown September 2020 - 22
Dentaltown September 2020 - 23
Dentaltown September 2020 - 24
Dentaltown September 2020 - 25
Dentaltown September 2020 - 26
Dentaltown September 2020 - 27
Dentaltown September 2020 - 28
Dentaltown September 2020 - 29
Dentaltown September 2020 - 30
Dentaltown September 2020 - 31
Dentaltown September 2020 - 32
Dentaltown September 2020 - 33
Dentaltown September 2020 - 34
Dentaltown September 2020 - 35
Dentaltown September 2020 - 36
Dentaltown September 2020 - 37
Dentaltown September 2020 - 38
Dentaltown September 2020 - 39
Dentaltown September 2020 - 40
Dentaltown September 2020 - 41
Dentaltown September 2020 - 42
Dentaltown September 2020 - 43
Dentaltown September 2020 - 44
Dentaltown September 2020 - 45
Dentaltown September 2020 - 46
Dentaltown September 2020 - 47
Dentaltown September 2020 - 48
Dentaltown September 2020 - 49
Dentaltown September 2020 - 50
Dentaltown September 2020 - 51
Dentaltown September 2020 - 52
Dentaltown September 2020 - 53
Dentaltown September 2020 - 54
Dentaltown September 2020 - 55
Dentaltown September 2020 - 56
Dentaltown September 2020 - Cover3
Dentaltown September 2020 - Cover4
https://www.nxtbook.com/farran/dentaltown/2020November
https://www.nxtbook.com/farran/dentaltown/2020NewGrad
https://www.nxtbook.com/farran/dentaltown/2020October
https://www.nxtbook.com/farran/dentaltown/2020September
https://www.nxtbook.com/farran/dentaltown/2020August
https://www.nxtbook.com/farran/dentaltown/2020July
https://www.nxtbook.com/farran/dentaltown/2020June
https://www.nxtbook.com/farran/dentaltown/2020May
https://www.nxtbook.com/farran/dentaltown/2020April
https://www.nxtbook.com/farran/dentaltown/2020March
https://www.nxtbook.com/farran/dentaltown/2020February
https://www.nxtbook.com/farran/dentaltown/2020January
https://www.nxtbook.com/farran/dentaltown/2019December
https://www.nxtbook.com/farran/dentaltown/2019November
https://www.nxtbook.com/farran/dentaltownuk/2019OctoberNovember
https://www.nxtbook.com/farran/dentaltown/2019October
https://www.nxtbook.com/farran/dentaltown/2019NewGrad
https://www.nxtbook.com/farran/dentaltown/2019September
https://www.nxtbook.com/farran/dentaltown/2019August
https://www.nxtbook.com/farran/dentaltown/2019July
https://www.nxtbook.com/farran/dentaltownuk/2019JuneJuly
https://www.nxtbook.com/farran/dentaltown/2019June
https://www.nxtbook.com/farran/dentaltown/2019May
https://www.nxtbook.com/farran/dentaltownuk/2019AprilMay
https://www.nxtbook.com/farran/dentaltown/2019April
https://www.nxtbook.com/farran/dentaltown/2019March
https://www.nxtbook.com/farran/dentaltown/2019February
https://www.nxtbook.com/farran/dentaltownuk/2019FebruaryMarch
https://www.nxtbook.com/farran/dentaltown/2019January
https://www.nxtbook.com/farran/dentaltownuk/2018Winter
https://www.nxtbook.com/farran/dentaltown/2018December
https://www.nxtbook.com/farran/dentaltown/2018November
https://www.nxtbook.com/farran/dentaltownuk/2018November
https://www.nxtbook.com/farran/dentaltown/2018October
https://www.nxtbook.com/farran/dentaltownuk/2018October
https://www.nxtbook.com/farran/dentaltown/2018NewGrad
https://www.nxtbook.com/farran/dentaltown/2018September
https://www.nxtbook.com/farran/dentaltownuk/2018September
https://www.nxtbook.com/farran/dentaltown/2018August
https://www.nxtbook.com/farran/dentaltownuk/2018July
https://www.nxtbook.com/farran/dentaltown/2018July
https://www.nxtbook.com/farran/dentaltownuk/2018June
https://www.nxtbook.com/farran/dentaltown/2018June
https://www.nxtbook.com/farran/dentaltownuk/2018May
https://www.nxtbook.com/farran/dentaltown/2018May
https://www.nxtbook.com/farran/dentaltownuk/2018April
https://www.nxtbook.com/farran/dentaltown/2018April
https://www.nxtbook.com/farran/dentaltown/2018March
https://www.nxtbook.com/farran/dentaltownuk/2018March
https://www.nxtbook.com/farran/dentaltown/2018February
https://www.nxtbook.com/farran/dentaltownuk/2018February
https://www.nxtbook.com/farran/dentaltown/2018January
https://www.nxtbook.com/farran/dentaltown/2017December
https://www.nxtbook.com/farran/dentaltownuk/2017Winter
https://www.nxtbook.com/farran/dentaltown/2017November
https://www.nxtbook.com/farran/dentaltown/2017October
https://www.nxtbook.com/farran/dentaltownuk/2017october
https://www.nxtbook.com/farran/dentaltown/NewGrad2017
https://www.nxtbook.com/farran/dentaltown/2017September
https://www.nxtbook.com/farran/dentaltownuk/2017September
https://www.nxtbook.com/farran/dentaltownuk/2017August
https://www.nxtbook.com/farran/dentaltown/2017August
https://www.nxtbook.com/farran/dentaltown/2017July
https://www.nxtbook.com/farran/dentaltownuk/2017July
https://www.nxtbook.com/farran/dentaltown/2017June
https://www.nxtbook.com/farran/dentaltownuk/2017may
https://www.nxtbook.com/farran/dentaltown/2017May
https://www.nxtbook.com/farran/dentaltownuk/2017April
https://www.nxtbook.com/farran/dentaltown/2017April
https://www.nxtbook.com/farran/dentaltown/2017March
https://www.nxtbook.com/farran/dentaltownuk/dentaltownuk/2017march
https://www.nxtbook.com/farran/dentaltown/February2017
https://www.nxtbook.com/farran/dentaltown/2017January
https://www.nxtbook.com/farran/dentaltown/2016December
https://www.nxtbook.com/farran/dentaltown/2016November
https://www.nxtbook.com/farran/dentaltown/2016October
https://www.nxtbook.com/farran/dentaltown/2016nge
https://www.nxtbook.com/farran/dentaltown/2016september
https://www.nxtbook.com/farran/dentaltown/2016august
https://www.nxtbook.com/farran/dentaltown/2016july
https://www.nxtbook.com/farran/dentaltown/2016june
https://www.nxtbook.com/farran/dentaltown/2016may
https://www.nxtbook.com/farran/dentaltown/2016april
https://www.nxtbook.com/farran/dentaltown/2016march
https://www.nxtbook.com/farran/dentaltown/2016february
https://www.nxtbook.com/farran/dentaltown/2016january
https://www.nxtbook.com/farran/dentaltown/2015december
https://www.nxtbook.com/farran/dentaltown/2015november
https://www.nxtbook.com/farran/dentaltown/2015october
https://www.nxtbook.com/farran/dentaltown/2015nge
https://www.nxtbook.com/farran/dentaltown/2015september
https://www.nxtbook.com/farran/dentaltown/2015august
https://www.nxtbook.com/farran/dentaltown/2015july
https://www.nxtbook.com/farran/dentaltown/2015june
https://www.nxtbook.com/farran/dentaltown/2015may
https://www.nxtbook.com/farran/dentaltown/2015april
https://www.nxtbook.com/farran/dentaltown/2015march
https://www.nxtbook.com/farran/dentaltown/2015february
https://www.nxtbook.com/farran/dentaltown/2015january
https://www.nxtbook.com/farran/dentaltown/2014december
https://www.nxtbook.com/farran/dentaltown/2014decemberb
https://www.nxtbook.com/farran/dentaltown/2014november
https://www.nxtbook.com/farran/dentaltown/2014october
https://www.nxtbook.com/farran/dentaltown/2014newgrad
https://www.nxtbook.com/farran/dentaltown/2014september
https://www.nxtbook.com/farran/dentaltown/2014august
https://www.nxtbook.com/farran/dentaltown/2014july
https://www.nxtbook.com/farran/dentaltown/2014june
https://www.nxtbook.com/farran/dentaltown/2014may
https://www.nxtbook.com/farran/dentaltown/2014april
https://www.nxtbook.com/farran/dentaltown/2014march
https://www.nxtbook.com/farran/dentaltown/2014february
https://www.nxtbook.com/farran/dentaltown/2014january
https://www.nxtbook.com/farran/dentaltown/2013december
https://www.nxtbook.com/farran/dentaltown/2013november
https://www.nxtbook.com/farran/dentaltown/2013october
https://www.nxtbook.com/farran/dentaltown/2013newgrad
https://www.nxtbook.com/farran/dentaltown/2013september
https://www.nxtbook.com/farran/dentaltown/2013august
https://www.nxtbook.com/farran/dentaltown/2013july
https://www.nxtbook.com/farran/dentaltown/2013june
https://www.nxtbook.com/farran/dentaltown/2013may
https://www.nxtbook.com/farran/dentaltown/2013april
https://www.nxtbook.com/farran/dentaltown/2013march
https://www.nxtbook.com/farran/dentaltown/2013february
https://www.nxtbook.com/farran/dentaltown/2013january
https://www.nxtbook.com/farran/dentaltown/2012december
https://www.nxtbook.com/farran/dentaltown/2012November
https://www.nxtbookmedia.com