2017 New Grad Edition - 51

a patient of yours needs a procedure you don't
perform, and another dentist in the practice
completes the procedure.

Partings
Once you reach the point that you decide it's
time to open your own practice, you're facing the
potential stumbling block of who gets your patients.
Again, this is something that's best negotiated
in advance. Don't be surprised if the practice
principals insist on a clause that allows you to
announce that you're leaving but prohibits you from
actively soliciting your patients to follow you to
your new practice. The current practice may well
have added additional processes and personnel
to handle the increased patient flow. Your leaving
means that the practice still has those expenses,
but with a reduced number of patients.

Potholes
Once you begin self-promoting, there can be
some buyer's remorse about the original agreement,
either on your part or the practice owner's. That's
why it makes sense to build review points and
change mechanisms into your original contract.
If that's unacceptable to either party, you'll need
to think twice about whether self-promotion is
right for you while you're in that practice.

Final thoughts
The path to self-promotion as an associate
dentist can be thorny, but our experience shows
that it doesn't have to be. With enough planning
and a flexible attitude toward negotiating, you can
integrate your self-promotion into the practice's
efforts with minimal problems. And, just as
importantly, with good feelings all around. ■

FREE FACTS, circle 11 on card

dentaltown.com \\ NEW GRAD 2017

51



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Table of Contents for the Digital Edition of 2017 New Grad Edition

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