Dentaltown December 2024 - 24
OFFICE VISIT
Dentists spend most of their
working hours inside their own
practices, so they usually don't
get many opportunities to see
what it's like inside another
doctor's office. Dentaltown's
recurring Office Visit profile
offers a chance for Townies
to meet their peers, hear their
stories and get a sense of how
they practice.
Rocking
the Boat
A rewarding but turbulent journey from associate to practice owner
BY KYLE PATTON, EDITOR
Every year, Dentaltown asks clinicians to vote for their favorite products and services in the
Townie Choice Awards, then publishes the results in our December issue. Out of all those who
completed their ballots, we draw one at random to win a special prize: $1,000 and the chance to
appear in an Office Visit cover profile.
This year's winner is Dr. Vijay Maheshwari, who faced a wide range of obstacles and
uncertainties when he took over a practice that focused heavily on Medicaid patients and molar
endo treatments. In the first few months, he had to navigate a nightmare involving insurance
credentialing. Following that, he learned to develop endodontic protocols while juggling the
administrative nuances of a startup. Now, his Crown Point, Indiana, practice is on the upswing,
and he's settled into a groove.
In this exclusive Q&A, Maheshwari details the challenges he had to navigate in his first year-
from flummoxed new hires to the maze of marketing, how he found his way by " rocking the boat "
and much more.
PHOTOGRAPHY BY ROBIN LEHRFELD-SUBAR
DECEMBER 2024 | 24 | DENTALTOWN.COM
http://www.DENTALTOWN.COM
Dentaltown December 2024
Table of Contents for the Digital Edition of Dentaltown December 2024
Dentaltown December 2024 - Intro
Dentaltown December 2024 - Cover1
Dentaltown December 2024 - Cover2
Dentaltown December 2024 - 1
Dentaltown December 2024 - 2
Dentaltown December 2024 - 3
Dentaltown December 2024 - 4
Dentaltown December 2024 - 5
Dentaltown December 2024 - 6
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Dentaltown December 2024 - 53
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Dentaltown December 2024 - 55
Dentaltown December 2024 - 56
Dentaltown December 2024 - Cover3
Dentaltown December 2024 - Cover4
Dentaltown December 2024 - ElitePractice1
Dentaltown December 2024 - ElitePractice2
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