Dentaltown December 2024 - 32
OFFICE VISIT
If something wasn't
working before, don't
be afraid to change it
up radically.
What works well for us is giving a
particular medium three months
to achieve full effect. This ensures
accountability so I don't quit an
advertisement too soon, but it keeps
me from spending money on something
unsuccessful.
During those three months,
I tracked the results of the first
campaign to see how effective it
was. Depending on the results, I may
modify the message or keep it the
same. Finally, for the last campaign, I
may tweak it again. After those three
months, I track the return on investment
to see if it's worth continuing
further. This gives me time for leads
to come to fruition but also ensures
cost savings. A lot of these advertising
companies want to lock you into
a long-term commitment with lots of
" savings " but it's hard for me to commit
to that type of money without a
round of trial and error first.
So far, Google Ads has been by
It's also been very helpful to have
a sister who is an endodontist and is
willing to take my calls sometimes
mid-procedure to evaluate the cases I
am tackling and continuously critique
my work. It has allowed me to grow
and tackle second molar cases where
unique anatomy may have otherwise
caused me to refer them out.
What do you enjoy most about smile
design cases?
During my residency at Northwest
Dental Residency program, my mentor,
Dr. Yurth, now the program director,
was very into documenting your
work through photographs. I was able
to do some anterior esthetic work and
got to document it as well. Seeing the
before and after and how emotional
patients got was very rewarding.
I wish patients could see how beautiful
a Class II filling looks on a molar,
but nobody cares about that. So, we do
things that keep us engaged and excited.
They impact my practice because
while we may not be doing the best in
photographs just yet, it helps to create
an album of work where patients can
see before and after photos in the smile
gallery. This creates a level of trust.
You examine your marketing from
a three-month perspective. How
has this approach helped you gauge
what works for your practice?
As a new practice owner, I really enjoy
testing different advertising mediums.
DECEMBER 2024 | 32 | DENTALTOWN.COM
far the most effective way to get
patients. We have tried additional
methods such as print, social media
and SEO to various degrees of success
but Google Ads has been rock
solid for us.
You implement tests during
onboarding for new hires. Run us
through an example.
One day while watching a clip of Bill
Belichick, I saw how he would utilize
tests to make sure players did their
homework for the upcoming match.
I figured I could create a similar
concept for my new hires. At the time,
we were looking for a front staff team
member, so after introducing them to
the practice, we gave them an insurance
breakdown to work on one of
http://www.DENTALTOWN.COM
Dentaltown December 2024
Table of Contents for the Digital Edition of Dentaltown December 2024
Dentaltown December 2024 - Intro
Dentaltown December 2024 - Cover1
Dentaltown December 2024 - Cover2
Dentaltown December 2024 - 1
Dentaltown December 2024 - 2
Dentaltown December 2024 - 3
Dentaltown December 2024 - 4
Dentaltown December 2024 - 5
Dentaltown December 2024 - 6
Dentaltown December 2024 - 7
Dentaltown December 2024 - 8
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Dentaltown December 2024 - 32
Dentaltown December 2024 - 33
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Dentaltown December 2024 - 55
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Dentaltown December 2024 - Cover3
Dentaltown December 2024 - Cover4
Dentaltown December 2024 - ElitePractice1
Dentaltown December 2024 - ElitePractice2
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