Dentaltown December 2024 - ElitePractice1
www . TheElitePr actice.com
EP INSIDER
Sustainable
Marketing vs.
Wasted Dollars
M
any people ask us different versions of the
question, " How much should I spend on
marketing? "
While this is truly the wrong question, I absolutely
understand why people ask it. It is a good starting
point for a proper discussion about marketing. The
reality is, there is just so much more to the question
of what constitutes a proper marketing strategy.
Let's look at a few aspects here together...
The first question to ask yourself
when developing a marketing
strategy is always, " Who am I trying
to attract? " For most practices,
the answer to this question is
basically anyone with teeth. While
this is perfectly acceptable, this is
not sufficient for determining the
targeting of your ad campaigns. A
practice that is trying to attract as
many patients as possible may be
tempted to try to be everything to
everyone in their ad campaigns.
The problem with this, is that if
you are not speaking to anyone
directly,
then
you're
speaking
to no one. Even for a practice
that wants as many patients as
possible, of all stripes, I would
still always recommend breaking
up the overall target market and
targeting specific subgroups with
your ads.
The second major issue that I see
with most marketing strategies
is a lack of lead capture. Look
at the last few advertisements
that you've put out. What are
the possible responses by the
recipient? Usually, there are
only two: book an appointment,
or do nothing. This is a mistake.
You are paying good money
for the eyeballs that see your
advertisements. Why are you not
including a component in your ads
the captures the segment of people
who might be interested in what
you are promoting, just not today?
When we develop marketing
strategies with our clients, it
always includes implementation
of a proper CRM, with automated
long-term follow-up for leads that
are captured, so that the people
who are not interested today can
be nurtured over time - and when
the day comes that they have need
of your services, you will be top
of mind. This can often be done
with little or no additional cost,
therefore dramatically changing
the return on your marketing
dollar investment.
http://www.TheElitePractice.com
Dentaltown December 2024
Table of Contents for the Digital Edition of Dentaltown December 2024
Dentaltown December 2024 - Intro
Dentaltown December 2024 - Cover1
Dentaltown December 2024 - Cover2
Dentaltown December 2024 - 1
Dentaltown December 2024 - 2
Dentaltown December 2024 - 3
Dentaltown December 2024 - 4
Dentaltown December 2024 - 5
Dentaltown December 2024 - 6
Dentaltown December 2024 - 7
Dentaltown December 2024 - 8
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Dentaltown December 2024 - 11
Dentaltown December 2024 - 12
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Dentaltown December 2024 - 55
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Dentaltown December 2024 - Cover3
Dentaltown December 2024 - Cover4
Dentaltown December 2024 - ElitePractice1
Dentaltown December 2024 - ElitePractice2
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