Dentaltown March 2021 - 12

professional courtesy
column

At First Glance
Does your practice website include everything patients are looking for?
It might be time for a refresh

Walking through the front door of your practice for
the first time is your patients' second impression of your
practice. Their first impression was your practice website.
Yes, some patients may have gone from phone call to
your front door without a stop on your website, but I'd
bet many more may have visited your website and never
called your practice. I've visited hundreds of dental office
websites over the years looking for a specialist when I
have a patient out of town with an emergency, trying
to help a patient find a new dentist when they move
out of town, and reviewing résumés of job applicants.
When was the last time you visited
the first impression of your practice?
I've compiled a list of best practices
that I have experienced, and you can
use this as a checklist to audit your
practice website.
* Your practice has a website.
We must start here because
many dentists and practices
show up in search results with
only a Healthgrades listing or

*
*

*

a Facebook page. It's great to have a practice
presence on Facebook, but it's not a good
substitute for a website.
Phone number is prominently displayed at the
top of the page.
Photos of the team. There should be pictures
of the team that include first name, office role
and a short bio. At the very least, there should
be a bio for the doctors that includes where they
went to school, hometown and some fun facts.
When I see a practice website that has photos of
the doctors only and not team members, I think
high staff turnover. You'll be surprised at how
often new patients mention something they read
in your bio.
Request an appointment or contact the office.
There needs to be an option for your audience
to contact the practice after hours, when they're
most likely looking at your site. This can be a
simple form that comes back to the practice as an
email or a live chat box. The future is scheduling
appointments directly from your site and many

by Thomas Giacobbi, DDS, FAGD, editorial director, Dentaltown magazine

12

MARCH 2021 // dentaltown.com

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Dentaltown March 2021

Table of Contents for the Digital Edition of Dentaltown March 2021

Dentaltown March 2021 - Intro
Dentaltown March 2021 - Cover1
Dentaltown March 2021 - Cover2
Dentaltown March 2021 - 1
Dentaltown March 2021 - 2
Dentaltown March 2021 - 3
Dentaltown March 2021 - 4
Dentaltown March 2021 - 5
Dentaltown March 2021 - 6
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Dentaltown March 2021 - Cover3
Dentaltown March 2021 - Cover4
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https://www.nxtbook.com/farran/dentaltown/dentaltown-may-2021
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https://www.nxtbook.com/farran/dentaltown/2019September
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https://www.nxtbook.com/farran/dentaltownuk/2018Winter
https://www.nxtbook.com/farran/dentaltown/2018December
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