Dentaltown March 2021 - 31

responsibility and they've got to because by
default, no matter what they do, they're in
charge of the culture.
When you think about the culture you
want to have, let me give you a definition
the way we would say it to a doctor: " a highperforming, patient-centric, growth-oriented
culture. " That's a mouthful, but think about
what you want to create.

HF: So, you say the dental office culture
is what your team thinks of you, the dentist-
owner, and should be a high-performing,
patient-centric, growth-oriented culture.
What letter grade would you give the average
dental office in America?
JG: Probably a D, because of the " default "
culture. If this is the first time you've ever
thought about culture, that means you
don't have an intentional culture, you have
a default culture. You've got to swap that
and move to the intentional.

In 2021, recruiting is going to have to
be a priority for most doctors. They did a
study to figure out what the most talented
people wanted in their jobs, and they got
it down to three things. One, they want a
better boss. Is there a better boss than a lot
of the dentists you've seen over your career?
Answer: not very hard. Right?

HF: Right.
JG: Next was a brighter future-in
particular, they were looking to be stretched
and trained. Training is actually a recruiting
tool, but you'd be shocked at how few people
actually use it. The third thing they want
is to be part of a larger vision-some kind
of meaningful contribution to the world.

HF: OK, I know how my homies think,
and they're going to say, " Sounds warm
and fuzzy and all that, but how does this
actually affect my economics? Is this just

ulture' is hat
the eo le ho or
in your organi ation
thin about you.
very business
has a culture.
And everybody,
hen they al
into that business,
ill ma e a decision
about that culture. "

dentaltown.com \\ MARCH 2021

DT0321_SI_Podcast-Transcript-sm_V2.indd 31

31

2/18/21 2:38 PM



http://www.dentaltown.com

Dentaltown March 2021

Table of Contents for the Digital Edition of Dentaltown March 2021

Dentaltown March 2021 - Intro
Dentaltown March 2021 - Cover1
Dentaltown March 2021 - Cover2
Dentaltown March 2021 - 1
Dentaltown March 2021 - 2
Dentaltown March 2021 - 3
Dentaltown March 2021 - 4
Dentaltown March 2021 - 5
Dentaltown March 2021 - 6
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Dentaltown March 2021 - Cover3
Dentaltown March 2021 - Cover4
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