Dentaltown May 2021 - 38

is one of the hardest things, which most of our male
colleagues have no clue about. I'll take this opportunity
to encourage male dentists to be more gracious and
supportive toward female colleagues who return to work
after having a child. I also encourage dental recruiters to
be more human and understanding while interviewing
new mothers looking for opportunities after a break.
(Yes, I'm speaking from personal experience!)

How did you end up in Arkansas?
My husband, a Walmart corporate employee, wanted
to work at the company's home office in Bentonville,
which is in northwest Arkansas.
I didn't have a great experience in that city-working at
a practice where some patients felt comfortable announcing,
" I don't want to be treated by the Black girl " -so I started
thinking about the dentistry I wanted to do and where I
wanted to do it. I left that practice after four months and
started looking for my own place in Springdale, which
is a smaller community but a better fit for me because it
was more diverse, thanks to a large Hispanic population.
The side of town I wanted to practice in had no
other dentists in the area back then. I knew I wanted my
practice to be in a shopping center (for visibility and foot
traffic) and I knew I wanted to serve the lower-income
community, so I drove around looking for " for rent "

38

and " for sale " signs. When I finally found a location, it
turns out it had been a dental office years ago and was
already plumbed, which was a plus.

You mentioned that you believe
you're the only Black solo practitioner
in northwest Arkansas.
As far as I know! I have patients who drive across
town to come to us, and one family told me they drive
3½ hours each way because they want to be treated " by
someone who looks like them. " We also receive phone
calls from folks who live too far to come to us, but want
us to recommend a Black dentist they can go to. Over
the past year, we've also seen an increase in people who
were specifically seeking out Black providers in the area.
(I believe this is a result of the rise in visibility of the
Black Lives Matter movement.)

Your patients are so good at
spreading the word that you don't
do very much outside marketing.
Except for one billboard, I stopped doing marketing
in 2019, and we still get 35 to 40 new patients every
month-sometimes more.
Early on, I spent a lot on marketing but the ROI was
poor, so I made the decision to put 100% of my focus

MAY 2021 // dentaltown.com

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4/19/21 9:48 AM



http://www.dentaltown.com

Dentaltown May 2021

Table of Contents for the Digital Edition of Dentaltown May 2021

Dentaltown May 2021 - Intro
Dentaltown May 2021 - Cover1
Dentaltown May 2021 - Cover2
Dentaltown May 2021 - 1
Dentaltown May 2021 - 2
Dentaltown May 2021 - 3
Dentaltown May 2021 - 4
Dentaltown May 2021 - 5
Dentaltown May 2021 - 6
Dentaltown May 2021 - 7
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Dentaltown May 2021 - Cover3
Dentaltown May 2021 - Cover4
Dentaltown May 2021 - Outsert_SI1
Dentaltown May 2021 - Outsert_SI2
Dentaltown May 2021 - Covertip_SM1
Dentaltown May 2021 - Covertip_SM2
Dentaltown May 2021 - Covertip_SM3
Dentaltown May 2021 - Covertip_SM4
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