Dentaltown October 2021 - 18

industry
news
Great Dental Websites and Yapi Announce Partnership
Two companies specializing in helping dentists improve practice marketing and
management, Great Dental Websites and Yapi, have formed a partnership to provide
dentists with better resources and streamline the patient's digital experience.
Great Dental Websites creates user-friendly sites for dentists and offers services,
including marketing coaching and SEO, to help improve online visibility. Yapi is an
automation and productivity software built to enhance the business side of dentistry.
Great Dental Websites was founded by Jeff Gladnick, who developed the company after
making a website for his father's dental practice and for his two uncles' practices. Yapi
was co-founded by Dr. Gina Dorfman, a practicing dentist.
All Yapi products integrate with the most common dental practice management
software and include online and iPad dental forms, automated patient communication,
remote access, reputation management, intraoffi ce chat and more.
Sonendo Appoints
Michael Smith As
Chief Commercial Offi cer
Sonendo, a dental technology
company and developer of the
GentleWave endodontic system, has
appointed Michael Smith as its chief
commercial offi cer. Smith brings
more than 20 years of international
experience working across a range
of medical device and health care
technology companies.
Before joining Sonendo, Smith
Industry News
Information in this section is culled from releases that were delivered to
news@dentaltown.com. All material is subject to editing and space availability.
Dentsply Sirona Appoints Erania Brackett As Chief Marketing Offi cer
Dentsply Sirona has appointed Erania Brackett as senior vice president, chief marketing offi cer.
Most recently, she served as vice president, commercial marketing, patient management, cardiac
rhythm and heart failure at Medtronic, where she led a team of marketers and product managers
and orchestrated the overall global downstream product commercialization and patient management
portfolio.
Before joining Medtronic, Brackett worked at GE Healthcare for 15 years and held commercial
and operational leadership roles in California, Georgia and Colorado. She has also worked for Procter
& Gamble and held several engineering, operations management and continuous improvement
positions.
Brackett holds a bachelor's degree in chemical engineering from Tuskegee University and is
pursuing an executive MBA at Emory University's Goizueta School of Business.
was vice president of global product,
marketing and innovation at Align
Technology, responsible for end-to-end
development and commercialization of
a range of the company's new products
and programs in addition to leading
its global orthodontic channel. Before
that, he was Align's director of sales for
Europe, the Middle East and Africa.
Before joining Align, Smith worked
in sales and marketing roles at DePuy
Orthopedics and Vygon, a supplier of
single-use medical products. He also
co-founded a medical device sales
training company and has authored
several books and publications on
selling. He holds a bachelor's degree
in biochemistry from the University of
Leeds, an MBA from Warwick Business
School and a postgraduate diploma
in executive coaching from Henley
Business School.
18 OCTOBER 2021 // dentaltown.com

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Dentaltown October 2021

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